It's hard enough to find clients without also having to educate them on why they would want you in the first place.
Watch my quick video for more details but here's some suggestions to really know your target audience:
- Find out what the "hot buttons" (the "pain points") are for the people in your target market.
- What do they perceive to be the greatest problems they face, or the biggest goals they wish to achieve?
- Ask these questions of the people you serve and the other businesses who serve them.