How To Fail Your Way To Success With Internet Marketing

Want to know the real secret of internet marketing success?

It's not rocket science and you probably already know but just knowing it will not prevent you from failing online.

Many marketing experts claim the failure rate for new internet marketers is above 90% - in fact many claim its closer to 97% failure rate. 

This high rate of failure indicates some serious challenges for any new online marketer.    

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Let me tell you that time and time again I have personally experienced this struggle to succeed online. I faced failure and disappointment so many times!

 

At the same time I have also seen literally hundreds of marketers achieve online success enjoying the freedom that internet marketing can provide. I checked out these successful internet marketers and many of them are not that smart and I often asked myself…

I’m just as smart or maybe even smarter than some of these guys so why not me? Why is it me that’s failing?

 

internet marketingBut I Was Asking Myself The Wrong Question!

What I should have been asking is…

What are these successful online marketers doing everyday that is different to what I am doing?

Once I starting asking the right question and was totally honest with myself the answers came along loud and clear.

By simply working backwards or to use more fancy terminology, reverse engineering the processes of successful internet marketers, it was easy to discover their secrets of success

As I mentioned earlier it’s not rocket science!

The issue is not the knowing but the doing! 

Let me explain. Many of you failing right now online are aware of these secrets but you’ll still fail. Why? 

Because you are not prepared to do what it takes to succeed online

You may not like that statement but sadly it's the truth

If you were like me not that long ago, you want shortcuts, a quick solution and….

You already have queued up a series of excuses to give yourself the right to quit…and fail…maybe many times.

Excuses - The Big Lies We Tell Ourselves!internet marketing

Excuses like you can’t or don’t want to write blog posts, create videos, make podcasts, sell to anyone etc. Yes I had these “excuses” lined up and a lot more like I’m too old or I don’t want to wait for results because I need the money now.

I also got totally fixated on the “search for something new.” The LURE Of THE CHASE – the excitement of the SHINY OBJECTS – drew me away from what’s started to work for me….and I chased dreams not reality.

This is sheer madness and stupidity and I must admit I did this many times as the attraction power of the shiny object is almost impossible to resist for people who have not yet achieved online success.

It’s that shortcut to success you’ve been dreaming about that has come along at just the right time…

And they arrive time after time after time!!!

Can You Relate to This Internet Marketing?

Have you been guilty of buying stuff that you never used? 

Who’s the winner here? It’s certainly not the new online marketer who really we should be calling..

An online “Customer”…because they’re always buying and never marketing or selling anything!

Yep…I had a hard drive full of ideas, tips, software and a mirage of other magic solutions that quite often I never even tried out.

internet marketingThis Weakness Was Crazy But Hard To Resist!

I even kept copies of the sales pages, not for learning all about these brilliant sales skills but simply to remind me what I had purchased and why..

Crazy eh but absolutely true!

 

Always Looking For Quick Solution

 I was continually looking for that easy, quick solution even though I already had started to make money online with some particular marketing method. This was simply a perfect example of ignorance about how to become successful with your internet marketing.

The Most Horrible Day Of My Life

Crunch time for me came when one day I faced that awful fear of failure head on!

That horrible day is still clear in my mind. I did not have enough money to pay our monthly bills and even more hurtful, I could not find enough money to give our eldest daughter for her school lunch money.

Now that’s a pretty low position to be in and yes there were lots of reasons why I found myself in this bloody awful position……..

My Activity Overhaul...Long Overdue!

The major cause of my failures was a lack of persistence and consistencyI looked at what I was busy doing every day and realized I was busy doing nothing but spending money I could not afford.

Once I accepted my real responsibility in life was to become a marketer…not a customer…and to look after my family.

Then the activities I was busy doing everyday got a complete overhaul

Income Producing Activities...At Last!internet marfketing

My entire focus then changed to doing “income producing activities” FIRST before anything else.

What were these IPA’s? let me share with you as they are critical to my success.

My internet marketing involved:

1. Identifying my natural target audience and creating targeted traffic to that audience.

2. Building a mailing list around me and my unique offers by providing lots of value and sharing experiences just like I’m doing here in this video

3. Converting leads into long term relationships and potential customers – this is taking me lots of time and effort so if you want quick results I can’t help you.

 

internet marketingMajor Mindset Changes

Gone forever was the “quick fix solution” thinking - this was what had kept me struggling and broke with my internet marketing activities in the past. 

Let me share 3 critical things that are working for me right now -  sure I’m not there yet but well on the way.

 

 

1. Communication was a key skill for me. I was lucky with my previous experiences to have the confidence to write and make videos that clearly showed my online journey – warts and all just like I’m doing in the video on this page. Make sure you watch it before you leave as I confess everything I did wrong so you can avoid these mistakes on your journey online.

You need to be YOU – being totally honest and authentic is the only way to communicate and build trust online.

I share my internet marketing failures and successes regularly on my blog and if you do this...

You will also shine brightly in an online sea of hype and promotions.

 

2. Overcome that dreaded “information overload” that we all have experienced by simply have FOCUS….

Focus only on what you need to do, to learn, to implement EACH DAY to create your Income Producing Activities. This is the key to a profitable internet marketing experience. 

 

3. Be persistent and never give up. So many stories of famous people who simply followed this rule internet marketingevery day of their life.

Here's an interesting blog post about 7 famous stories of success through failure - some of these are very surprising so there's hope for all of us! 

It’s probably the biggest secret to success – never give up!

 

So if you want to succeed with your internet marketing stop planning things and start doing things – take action. 

Sure it may not be perfect action as you are learning as you go but take action every single day – no excuses – it’s your business and your responsibility so get on with it.

Let me conclude by asking you to...

Prepare to make mistakes as you’ll make many

Prepare to face failures that you will definitely endure at sometime on your online journey but…

Be strong, remain focused and use these failures as a learning experience.

Keep your focus on doing only your income producing activities and…Never ever give up

If you have the determination to do this then you can and will succeed….

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Want a Real Life Case Study?

 

Just follow me, subscribe to my blog and and watch for my posts that will show exactly what I am doing to succeed with internet marketing. 

 

Let me conclude by stating I am determined (and committed) to never again be placed in that awful situation of not being able to take care of my family and my business.

 

Your Turn

I know how busy you must be so many thanks for your comments.

 

Are you struggling to make a success of your internet marketing?
Are you sure internet marketing is "your thing" as there are plenty of options to build a successfu online business outside of the very competitive (yet lucurative if you get it right) "make money online" type niche.

 

As always I look forward to your comments and thoughts on this on-going saga of failure, disppointment and frustration for so many. 

Peter Beckenham

I'm an Aussie entrepreneur who lives and runs his internet marketing business from a remote Thai village. Like you I was overwhlemed and confused when I first started online but I've worked out how to ethically make money online. If you enjoyed this post then SUBSCRIBE TO MY BLOG COMMUNITY where you will get lots more information about how to make internet and affiliate marketing work for you.

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33 Comments

  1. Wow! Its a very informative post. I see myself (in my first year) in this post. This is like a checklist of the things I did wrong. or should I say the things I did that didn’t get me where I wanted to be. Thanks for sharing it.

    • Hello Nura,

      I’m delighted the post will help you with your digital marketing.

      Please reach out to me if there is anything in particular I can help you with. Maybe email marketing or list building, blogging for profit, affiliate or video marketing? Just let me know

      Best wishes as always from the remote Thai village marketer

      Peter
      Peter Beckenham recently posted…5 Tips for Marketing to Baby BoomersMy Profile

  2. Hi Peter
    I thoroughly enjoyed reading your blog. This post is very helpful for internet marketing beginners.
    This was really helpful since I am currently starting a small business online and am trying to spread the words about my site. I only have Facebook and had never used Twitter before but my friends insisted that twitter is way better than facebook in connecting with people in the relevant business. so your guide on will be very helpful. thanks for sharing this article with us. Keep sharing more information.
    Have a nice day ahead.
    Regards:
    Diane F. Cassity

    • Hello Diane and welcome to my place,

      Many thanks for your kind and supportive words.
      If there is anything I can do to help you please simply reach out and ask me. OK?

      I’d be delighted to do whatever I can to help you get going with your new website

      Your website is very impressive Diane but I would move your newsletter sign up to the top of your page as many folks will miss it where it’s located right now. I found it simply because I was looking for it.

      Re Twitter and Facebook for spreading the news about your new website I’ll contact you directly with some free training that I think you’ll love.

      Best wishes from the remote Thai village marketer

      Peter
      Peter Beckenham recently posted…5 Tips for Marketing to Baby BoomersMy Profile

  3. Shiny Object Syndrome is the number one success killer on the internet.

    Its being 3 years now since I discovered that it is possible to make money online.

    Over and over again I kept hearing that blogging is the best way to make money online, but I was not interested in blogging because i felt I couldn’t and also it will take too much time for me to start seeing some good money. I was after some quick money.

    It has taken 3 years for me to finally realize that there is no quick way to make money online. I started blogging 2 months ago and there is no going back.

    Any way, you have written a great post.

    • Hello and welcome to my place Isaac,

      Thank you for your visit with me and I totally understand and appreciate your initial thoughts about blogging.

      Why do I say that? Well because I thought exactly the same thing a few years back and truly thought blogging took too much time and would not give me the money I wanted to earn.

      There is no quick way to make good consistent money online that’s for sure but with your blog you most certainly can build up a very healthy income stream but it takes time, effort and persistence.

      Excellent comment Isaac – thanks. Check the email you used to leave this comment for a surprise from me!

      Best wishes from the remote Thai village blogger

      Peter
      Peter Beckenham recently posted…post develop by testingMy Profile

  4. Hey Peter!

    What is more important to business owners and marketers than to get their products and services across to wide prospects base! With internet, online businesses, both medium and large-scale, are accessible to millions of online users.

    Your advertisement reaches global prospects through various online marketing strategies like email marketing, blog/content marketing, social media marketing, pay-per-click (PPC) advertisement.

    one of the core advantages of online marketing is the ability to attend to millions of customers and consumers simultaneously. Once the infrastructure is efficient, huge numbers of buying and selling transaction take place within your virtual estate without diminishing the satisfaction of each customer purchasing various items.

    Thanks for sharing such a beautiful post !

    Regards
    Alison J Stark

  5. In the field of internet marketing i always believe in regularity and proper engagement with every reader or follower, this is only the way which leads to success in internet marketing and getting more traffic with good amount of sales also. By the way peter you know very well how to guide peoples in right way. Thanks.
    Avnish Gautam. recently posted…Best free seo software for All SEO TasksMy Profile

    • Hello Avnish and welcome back to my place,

      Internet marketintg is such a very competitive marketplace so we just have to use our most powerful weapon – be ourselves!

      Each of us are unique and have our own way of understanding, sharing and helping others. This is the real secret of our success online.

      Never try to simply copy others -even if they are successful because you are then not being totally authentic.

      People love to enghage with people who are real and show they are interested.

      For sure we must engage with our readers as often as we can – its sad to see many bloggers who don’t even bother to reply to comments people have taken the time to leave on their blog posts.

      Makes you wonder why they bothered to create the post in the first place!

      Thanks for your kind words Avnish – greatly appreciated my friend.

      Best wishes from the remte Thai village blogger

      Peter
      Peter Beckenham recently posted…Affiliate Marketing – Profit By Not SellingMy Profile

  6. Peterrr! Wowza this is my first time visiting your blog and my friend this post has touched so many different nerves for me.

    I too suffered horribly from the shiny object syndrome chasing all types of stuff and quite frankly focusing on all of the wrong things.

    You know….busy doing a lot of nothing. Busy doing things that were not moving my business forward.

    I’ve realized that it was mainly due to a lack of clarity and really identifying who I was serving .

    I spent too much time assuming that I was on the right track until a fellow small business owner stopped me in my tracks and said he loved my website but wasn’t clear on what I did. Hugeee wake up call!

    I finally decided to hire a business coach…and it was hands down one of the best financial decisions I’ve made.

    Superawesome post my friend. Wishing you all of the very best this year.

    • Hello Kim and welcome to my place,

      Glad the post resonated with you as I sure didn’t want to feel that I was all alone with the feelings and fears I expressed here.

      You are absolutely correct when you mention “clarity” – for way too long I was assuming I knew who my target audience really was and more importantly, what they would be interested in reading.

      What an inglorious mistake that was to make – and to be totally honest I am still working on clarifying my target audience right now!

      No point in spending all that time creating great blog post content if your audience is not all that interested.

      Sure they may leave you a comment and engage a little just to be courteous but when it finally comes down to the bottom line – will they appreciate you enough to buy from you! I doubt it very much because the experience they had when visiting you did not make them think “wow how did he know that?”

      I now realize that creating the right content means having your perfect avatar (your perfect audience person) very clear in your mind. Then create your content that solves the challenge for that particular “person”. This is still work in progress for me Kim and I’m working on it every day!

      Great move in getting a coach – we all need direction and the occasional kick in the pants!

      Many thanks for your visit Kim – loved your feedback and come back again soon. OK?

      Best wishes from a remote Thai village blogger

      Peter

      Peter recently posted…5 Affiliate Marketing Lessons I Learned From a Thai Village HeadmanMy Profile

  7. At first reading this thoughts were here we go again ,
    But something here told me this was diff , You mentioned
    before we leave this page watch the video and so glad I do.
    I been failing for years. all I can blog about are my failings,
    in internet marketing that is. I now enjoy social media
    much more enjoy it that internet marketing all sales pages ,
    funnels set up no traffic no money to buy traffic spent it all
    on shiney objects and things that just sit on my computer .

    • Hello Ken and welcome to my blog.

      I’m glad you found my video of some interest. Actually I thought I may have shared a little too much but what the heck – I just want people to know the truth about me and internet marketing.

      Like you I spent way too much on “shiny objects” but that’s all part of my learning curve.

      Hopefully new marketers watching that video can then avoid the mistakes you and I both made early in our internet marketing careers.

      Thank you again for your visit with me Ken

      All the best from a very hot and wet Thai village

      Peter
      Peter recently posted…How To Fail Your Way To Success With Internet MarketingMy Profile

  8. Hi Peter

    Another really useful and helpful post from you!

    The wy I look at it is like this:

    The struggle is always with us.

    There was a struggle when I first started out in the online world – so much to learn and so much pressure to make money first. Yes, it was a struggle, but, fortunately, the money started flowing quite quickly.

    Then after a year I read a bok about attraction marketing, so I decided to start building a bit of a personal brand. Another struggle.

    Then a few years ago the main program i was promoting started to fall apart so i had to find something else. Another struggle.

    Finally, two years ago I started to develop my own products. More struggles!

    None of this is meant to be negative in any way. But I do get sick of the feel good rubbish that some sprout. They make us think that everything is always fine and dandy when the reality is we all have challenges in our business lives (even the gurus!) They key is to face them head on and learn from them, which is something you are doing.

    You’re a better marketer than you were 12 months ago, and likely will be even better this time next year.

    Enjoy the journey, my friend.

    Kim
    Kim Willis recently posted…How to Use a Blog to Give You Instant Credibility, Even If You Don’t Have Any NowMy Profile

    • Hi Kim and great to have you visit as always.

      You are absolutely right re the “struggle” situation and like you I am fed up with all those “feel good” but totally unrealistic assessments of how easy it is to achieve success online.

      The sad thing is so often these very unrealistic and over-hyped sales pitches make many of these online guru’s a veritable fortune at the expense of the ignorance masses of new online marketers – many of them looking for that “magic button” to success.

      Making a success online is a lot of hard work but I enjoy it and accepted the challenge quite some time ago now.

      Thanks as always for your great feedback and words of encouragement Kim – they are always very much appreciated mate.

      Peter
      Peter recently posted…How To Fail Your Way To Success With Internet MarketingMy Profile

  9. Great post. I see myself (in my first year) in this post. This is like a checklist of the things I did wrong. or should I say the things I did that didn’t get me where I wanted to be. Once I decided to change my approach and get mentored by someone who has what i wanted, things changed.

    • Hi Terri and welcome to my blog,

      The incredible value of having a mentor/coach is almost priceless for any internet marketer.

      I appreciate you sharing a little of your story here Terri and delighted you have found sometime to guide you to success.

      My best wishes for your continued success and again many thanks for your interesting comment – greatly appreciated.

      Peter
      Peter recently posted…How To Fail Your Way To Success With Internet MarketingMy Profile

  10. Hi Peter,

    Wow. The Universe has a direct and simple way to grab our attention, to help us move in a different, clearer direction. I’ve slammed into all types of resistance and still hit pockets here and there. My secret has been being present. Breathing deeply, relaxing and doing stuff from a fun space – mostly – helps me embrace any resistance as it arises. Like, if I see me commenting or blogging or doing anything with strong attachments to outcomes I see this more quickly when I breathe deeply to bring myself back to the present. Then I can just blog and comment for fun alone, and I manifest so much more neatness with this approach.

    Thanks for sharing your story with us Peter. Kop kun ka (spelling off I know ;).

    Ryan
    Ryan Biddulph recently posted…11 Fundamentals of Successful Blogging Audio Course (Plus a Bonus Audio Course)My Profile

    • Hi Ryan and thanks for your visit again.

      Always enjoy your wonderful approach and attitude to life mate. Maybe I should also take up some form of meditation to help me get through the tough times.
      I like your secret of “being present” to really capture the spirit and meaning of the moment but I also think that many online marketers should also be prepared to face the reality of the situation – things can and will go wrong.

      The secret is being able to get back up after facing failures and push on to your dreams.

      Thanks as always for your thoughtful comments Ryan

      Peter
      Peter recently posted…How To Fail Your Way To Success With Internet MarketingMy Profile

  11. What an excellent post Peter!

    And I can certainly relate to the many pearls of wisdom you’re
    sharing here!

    And like you shared, long before you ever consistently get things right, you’re
    gonna have share of temporary failures!

    And we either doing things the hard way, by trying to figure everything out
    on our own!

    Or we can find our self a qualified Coach & Leader such as yourself and
    pay very close attention to the proven wisdom they share!

    • Hello again Mark.

      Always great to see your excellent comments my man – so thank you as its always greatly appreciated.

      I’m glad you picked up on the “temporary failures” bit – this is where so many new online marketers simply throw up their hands in despair.

      We all have to overcome lots of hurdles both in life as well in internet marketing so I hope that any new online marketers that read my posts and comments will realize that “overnight success” is not reality.

      Neither is the expectation of never having to face and overcome lots of failures. That’s life and there is no escaping this truism.

      Many thanks again Mark – you are a very valuable contributor to my blog

      Peter
      Peter recently posted…How To Fail Your Way To Success With Internet MarketingMy Profile

  12. Second time trying here, Peter.
    I just want to say how excellent your blog is. You have really stripped our marketing world down to the bare bones and it certainly gave me a wake up call.
    Thank you, thank you.
    Keep the good stuff coming and long may you prosper!

    • Hello Barbara and my sincere apologies if you have had problems with my comment system.

      Right at this very moment I’ve got a guy from Fiverr who is a specialist looking into my CommentLuv system – I’m useless at anything technical.

      I appreciate your kind words and not sure if I have “stripped our marketing world down” all that much but I do always try to make things as simple as possible. If I can do this then I know I will understand it and if appropraite, implement it as well.

      Actually my focus is to always provide a real and brutally honest look at my progress, my experiences and the world of internet marketing in general. By doing this I hope my new online marketing readers can learn from my mistakes and keep following me on my journey.

      Many thanks again Barbara – all the best and see you again soon I hope

      Peter
      Peter recently posted…How To Fail Your Way To Success With Internet MarketingMy Profile

  13. What are these successful online marketers doing different? Good question and the answer is they are networking, JV’ing, outsourcing. Working hard in the beginning reaps massive lazy day success after. The problem is… most people do not want to put in the work in the beginning.

    6 months of hard work, 6 to 12 hour days and the $10,000 monthly income began and doubled once I outsourced 100% of the work.

    • Hi Chrisi and welcome to my blog.

      You are absolutely right – the successful online marketers work extremely hard to get their business up and running.

      The problem is many new online marketers only see the successes these more experienced marketers are achieving without realizing all the mistakes, failures and dedicated hard work that went into establishing them online.

      Your point about outsourcing is well taken and to be honest its sometime I must do for my own business.

      Thanks for your constructuve feedback – very much appreciated Chrisi

      Peter
      Peter recently posted…How To Fail Your Way To Success With Internet MarketingMy Profile

  14. Hi Peter,
    I was truly stunned by this blog post and video. The raw honesty of your description of your financial predicament is amazing. Hearing your story and relating to it so much, forced me to look more closely at what I have been doing (or not doing!) to move ahead with my online business. I cannot say it was a pleasant feeling but it was probably exactly what I needed to shake me up!
    Thank you so much!
    Anthony
    Anthony Farby recently posted…What The Heck Is D.A.M.S?My Profile

    • Hello Anthony and thanks for your visit with me.

      Your feedback and kind words are much appreciated mate.

      If my experiences helped you in any way then my sharing of this was all worthwhile.

      Actually I have found that by just saying it like it is has helped me to build some great new online relationships and for me that is just a magical outcome.

      All the best Anthony and my best wishes for your future success – come bk and visit with me soon

      Peter
      Peter recently posted…How To Fail Your Way To Success With Internet MarketingMy Profile

  15. One of the big mistakes people make when they venture into online marketing is to make everything waaaaay too complicated. It is actually pretty simple: Do something you really believe in. Work with the search engines instead of trying to trick them. Put out meaningful content on your topic minimum 3 times a week. Don’t get distracted. If it sounds too good to be true, it probably is. Have a plan and stick to it.

    That being said, finding a mentor or a coach who has “been there, done that” can make the difference between a website that is a money maker or a money pit. Great article.
    Bonnie Dillabough recently posted…The Importance of HomeworkMy Profile

    • Hello Bonnie and welcome to my blog.

      You are so right – people really do make things way to complicated when they venture into online marketing.

      You point about doing something you believe in is essential otherwise what you create and provide is not ased on any authenticity and your life-span as an online marketer will be extremely limited..and deservedly so I might add!

      I would also add that to succeed with online marketing in any niche requires you to have some knowledge of your niche market. If you never properly research your niche, your audience then how do you know if what you are providing is of any value or interest to your audience?

      Don’t do what I was guilty of when I first started in assuming I knew who my audience was and what was it they needed from me. This approach was almost a businss killer for me but fortunately I was rescued by a great mentor who put me straight.

      Thanks again for your thoughtful and interesting feedback Bonnie

      All the best from Thailand and I look forward to your next visit

      Peter
      Peter recently posted…How To Fail Your Way To Success With Internet MarketingMy Profile

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