5 Tips For Email Marketing Success

email marketingDon’t listen to those who tell you email marketing has had its day!

Nothing could be further from the truth as email marketing is alive and absolutely thriving for people who are using this strategy correctly.

These days the 2 key stats for email marketing are open rates and “click through rates”

 

Open rates are simply as the name implies, the number of emails you send that are actually opened by the people on your list. These have fallen for many people as many email marketers have fallen foul (often inadvertently) of the ever increasing spam regulations.

The key is to have a subject line that grabs their attention, promotes enough curiosity and grab attentiontemptation to make people want to open your email whilst at the same time, not harassing or “shouting” at them in a way that could be deemed as spamming them.

Click through rates is the statistics that show how many of your email subscribers actually open your email and then click on the links you provide in the body of your email.

This is determined by your ability to not just grab the readers attention but to also generate enough interest to encourage them to find out what you re offering by clicking the link in your email.

Another challenge is getting your emails to actually land in your subscribers “inbox” and not in their “spam” folder where they will never be seen.

email marketingNever assume your emails will automatically “inbox” and the chances of them being caught by spam filters is high if you use certain words and phrases in your subject line or the body of your email.

Avoid using words and phrases like “free”; anything about “selling; anything that looks, feels and sounds even a little bit like “hype”

Here are some simple tips to help you improve your email marketing stats:

1. Make sure your subject line is short, sweet and to the point.  You need to grab their attention so try and be different but not spammy!

2. Get personal – if you know the subscriber’s name then use it in your email but avoid going “over the top” in your use of their name. The use of their first name in the subject line is still an effective way to get their attention and a simple “Hello John” to start the body of your email definitely will be good start.

3. Try creating some test or “seed” email accounts with Gmail, Outlook, AOL and Yahoo. Before mailing to your email list test out your subject lines and email body and see if your emails actually “inbox” with your seed accounts.

 The secret is to keep your emails focused and on topic, conversational, interesting and above all avoiding any semblance of sales hype – after all you don’t like getting that type of email so why should anyone else!

4. Add value in your emails. Over time build a reputation with your email list for adding email marketingvalue. Provide them with solutions to their most asked about problems and give them free good quality material and advice.

For example use PLR (Private Label Rights) products that relate to your niche on occasions. There are many places you can find these resources – simply do a search on Google for “your niche or target market” + PLR

5. Be consistent. Get your subscribers to know your sending schedule as you build both your reputation and the interest in what you have to offer. Whether its daily, every few days or weekly make sure your emails are sent out on a consistent basis.

Use common sense here. Blasting out way too many emails at one time will damage your reputation and not contacting your list for some period, like say a month, will result in them forgetting you.

Remember your subscribers are probably on many lists and you have to earn their respect and their interest. So by consistently providing emails that are both of value and stimulating interest will quickly differentiate you from most other email marketers.

Email marketing is a great way to promote the specific products and services that you endorse.

If you have a good e-mail marketing list built but are not getting the conversions that you would like, there are a few things that you …

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Peter Beckenham

I'm an Aussie entrepreneur who lives and runs his online sales & marketing coaching business from a remote Thai village. I help small businesses to build authority, attract quality leads and generate sales If you enjoyed your visit with me then SUBSCRIBE TO MY TRIBE where you will get lots of tips, ideas and practical, down-to-earth information about how to make the most of your online business journey.

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13 Comments

  1. Hi Peter,

    I am building an email list from last six months, one thing I noticed the open rate of my newsletter is only 2% which I felt very bad and stopped sending frequent emails to my subscribers about my new articles, after reading this post I came to know about the mistakes I am doing.

    Thanks for sharing such a valuable information, I will try to implement these tips on my newsletters, thanks a lot.

    • Hello Siddaiah and welcome to my place,

      I am so pleased you got some helpful ideas from my post about email marketing.

      The future of all online marketers is based on our ability to build a respnsive email list.

      We have all experienced the 2% open rates you spoke about and its essential we continue to give value to our subscribers so that they continue to open and read what we have to share.

      Actually giving great value regularly is only half the picture.

      The value you give must also be RELEVANT to your subscribers otherwise its a waste of time for them and they’ll probably unsubscriber or never bother to open again.

      To make your content relevant make sure you undestand the “pain points” of your subscribers – what really are the things they need help with?

      Great to have you visit Siddaiah and please, if there is anything I can help you with please just let me know. OK?

      Best wishes from the remote Thai village blogger come marketer

      Peter

  2. Great share,,,
    Email marketing campaigns are essential elements of any marketing strategy. They communicate and build relationships with prospects, gather important data, and help boost marketing ROI.

    • Hello and welcome to my place.
      I can csee this is your first visit and I hope you felt welcomed and discoverd some real value.

      Yes I totally agree that email marketing is an essential part not just of any marketing strategy but for the very survival of vany online busiess.

      Actually we should not keep vreferring to the initial step of email marketing as “list building” – we should really adopt an attitude of “relationsahip building” or “fellowship building” as this will ensure we do nurture and develop our email base as THE most important asset in our business.

      I learned these lessons the hard way with all sorts of email marketing disasters

      Many thanks again for your visit – come back again soon. OK

      Best wishes from the remote Thai village blogger come email marketer

      Peter

  3. I would like to add some more point to your blog post.
    #1 Stop thinking about email list building
    #2 Don’t Waste People time
    #3 Be Specific
    #4 Use your Brand while email marketing
    #5 Maintain Trust

    I think this will help my other friends and believe as I read your full blog post about email marketing success. I found that you had included your hole life experience in email marketing.

    • Thanks for your comment but not sure why you say “stop thinking about list building” – this is the most important aspect of any online business.
      Care to share with me why you don’t this list building is important?

      • If we are creating a mind set that we are sending personalized business mail to our reader then its more than enough. this will result into high conversion ratio. email list building is just a count. main think is to personal tough with reader. that’s why i said “stop thinking about list building”.

        • Thanks for your comment and I see your point re list building. However, I still strongly believe we need to build relationships with our list and your approach of having a “personalized mindset” is just one way of achieving that objective.

  4. I like how you put it… “a subject line that grabs their attention, promotes enough curiosity and grab attentiontemptation to make people want to open your email”. I believe that nobody really wants to read promo emails any more. If you have a subject/headline that really jumps out at you and grabs your attention, chances are you’ll read it.

    • Hey Greg, Make the search for creative subject lines a bit of fun and a daily habit. You cannot over-emphasize the importance of effective subject lines as after all they will determine if your messages (and links) are even considered let alone read and acted upon.

  5. Peter, this is great stuff here. Glad I found this site. 🙂 As my husband has recently started a work-at-home business (his 2nd job) that has seen some fairly surprising success in the few months that he started, we’ve actually been discussing more ways to advertise his business….one way via email. It’s seemed old, and definitely daunting, but after reading your blog, you’ve given us some hope. Thanks for all the helpful tips here. Fingers are crossed. 🙂

  6. Hi Peter,

    Magic is the only thing that I say after reading any of your posts..
    This post is awesome as introducing us, some of the precious content on the web…
    It has made my day, I will surely read and follow them all…

    Thanks for sharing !

    • Hi Syed,
      Appreciate your comment. Email marketing is a HUGE opportunity for people IF they do it correctly!
      I can recall my opening rates falling from nearly 20% to less than 0.5% for one particular list. At the time I did not realize that these poor results were a combination of not inboxing as well as I used to, my subject lines needed more “attention grabbing” curiosity and even the body of my emails was way too long.
      We all live and learn and I like to share my experiences – both good and bad. Hopefully my readers will learn from my mistakes!

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