SETTING THE CRITERIA
When speaking to your audience (of 1 or many in any format) one powerful way to differentiate yourself from your competition is to be the one who “sets the criteria”
In your signature talk presentation rather than trying to convince people to buy, you focus on giving real value.
Real value means you provide a real solution to a real problem your audience has.
Then you use the “set the criteria” strategy.
Rather than being one of those who are “begging for the sale” you take the conversation/presentation to the next level by teaching your audience the 3-5 key criteria points they must consider BEFORE making the decision to purchase anything.
Check out this important PDF that will show you how to use a set of criteria to truly differentiate yourself in any conversation or presentation.
Read it, Use it, and DON'T just save on your hard drive!
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