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The key to all email marketing success is to build your reputation with your subscribers by providing lots of valuable AND relevant content. You may be surprised to learn that your subscribers are not the slightest bit interested in you and what you are selling.
All they want to know is “what’s in this for them?” – this is where your free offer or bribe comes in and apart from that they have no further interest in you. Sounds harsh but it's true
Your challenge is to accept that you now have a relationship-building process to undertake that over time MAY result in some of your subscribers coming to know, like, and trust you.
