Hello, and thanks for your visit to my place.
This website is all about YOU and the TRUTH so please take your time and look around.
Make sure you check out my “Home” page for some specific help you can get with any sales and marketing strategies and challenges you may have. Also, bookmark the “Helpful Hints” page which is full of short, helpful videos on a variety of sales & marketing topics.
If you're struggling with sales or the effective implementation of marketing strategies then I hope you find help, enjoyment, and support right here- the key to your success is getting your head and heart around what I call “Conversational Sales” strategies
Getting started with anything new can sometimes seem like a real challenge but take things one step at a time and let me guide you through the process. I promise to keep things very simple for you because that's the only way I can really do things!
What's It All About?
My name is Peter Beckenham – an Aussie sales strategy coach.
But let's talk about YOU and the TRUTH first.
The real focus of my 36+ years of mentoring/coaching is to help YOU clarify YOUR major sales and marketing challenges and to help YOU make an educated and informed decision that is in YOUR best interest.
Now I’m not talking about some “overnight success” hype but simply to help folks who are seeking a realistic, honest, and ethical way to not just have a profitable online business but one that is fulfilling and enjoyable as well.
Marketing Strategies for Small Businesses
I'm passionate about helping solopreneurs and small business operators find marketing project success without the hustle and hype.
My marketing approach is rooted in authenticity and trust-based relationship-building, designed to elevate your business by focusing on genuine connections.
Here are a few core strategies I've seen transform small businesses and achieve marketing strategy goals consistently:
Goal-Oriented Project Marketing: Turning vision into action.
For every project, clear, achievable goals are the foundations of success. I work with small businesses to break down ambitious visions into actionable steps that can be implemented without becoming overwhelming. Here's how we make it happen:
Define Clear, Impactful Goals
Create a Step-By-Step Action Plan
Monitor Progress and Adjust
Celebrate Milestones and Reflect on Wins
Social Media Engagement: Forget the numbers game! Instead, prioritize meaningful interactions.
Email Marketing with a Personal Touch: The inbox is an opportunity for personal connection. My approach to email is all about creating a sense of genuine care. Every message should speak directly to your audience’s challenges, offering support and guidance rather than the typical sales pitch.
Customer Relationship Management: Small businesses thrive on loyal customers. Implement a CRM strategy that remembers birthdays, preferences, and past purchases, allowing you to personalize your approach. This level of care makes customers feel seen and appreciated, enhancing retention and encouraging referrals.
Trust-Based Conversations: Small businesses thrive on loyal customers. Implement a CRM strategy that remembers birthdays, preferences, and past purchases, allowing you to personalize your approach. This level of care makes customers feel seen and appreciated, enhancing retention and encouraging referrals.
Each of these marketing strategies is aimed at helping you build a business (or achieve specific strategic project goals) that evolves through genuine relationships and consistent trust-building.
When clients feel valued and understood, loyalty and referrals follow naturally, making these strategies not just effective but sustainable
So if you have tried all sorts of things to achieve success online and you are still dazed, confused, and maybe frustrated, come and say hello using the meeting link below.
I’m no guru or multi-millionaire marketer but for sure I can definitely open some “opportunity doors” that you will never have seen before.
If you want to key to success in your small business then always remember…
The most important thing to do in your business is to always “go for the truth, not for the sale”
We’ll always be a “work in progress” and that is awesome as we embrace change
My sales mantra is to empower potential customers to make the best buying decisions for themselves.
I'm excited to have you visit with me and I look forward to helping you. Yes, I am 76+ years of age but still loving every bit of our online businesses. For sure age is not a barrier to online success!
I'm also living proof that you're never too old to serve and help others to achieve a transformational impact on both them and their businesses.
My coaching mantra is all about you how to build your business by deliberately NOT trying to sell anything!
Previously I spent 16 wonderful years as a teacher in Australia and for the last 36+ years I have been immersed in the exciting field of sales
On a personal note, I'm proud of having 2 awesome adult children in Australia from a previous marriage, Kirsty, and Matt, who are both achieving at the top of their fields.
I'm blessed as I also now have a Thai family and live in a remote little Thai village
This is the reason my tagline is “The Village Marketer.”
Prefer Videos to Read?
If you're the visual type then you'll love the Helpful Hints page – regularly I add another quick video training on a whole range of topics.
Short videos will be consistently added for your help and guidance.
Please contact me if there is a topic or problem you need help with. Always happy to help if I possibly can.
You Have a Standing Invitation to Join Me
There s no obligation so why not enjoy the excitement of finally making a real success of your online experiences?
Come and talk to me about your sales & marketing challenges. There are no strings attached to this request – it’s your call always.
Here's a Little Video Tour Of Our Village
My earnings from my online businesses not only look after my family but also enable me to help our village kids.
Our Thai village is very poor and I want to give the children the opportunity to have a better chance in life than their parents and grandparents. To do this is to enable and encourage the village kids to have the best education they can get to then be able to break the vicious cycle of poverty these village families have.