Pain points are irritations, frustrations, things that cause stress, or something that someone wants VERY MUCH to fix.
Many times, the bigger the pain point ... the bigger the opportunity ... and the quicker the engagement.
Here are 3 simple ways to identify the real pain points of your target audience.
1.Ask them - do a survey. This is a great tactic IF you already have a relationship of some kind with your prospects - your email list.
2, Go to forums or blog posts in your niche and see what's being talked about in the comments being left there.
3. Go to Amazon Books and look at the negative reviews to discover exactly what the person was seeking and didn't get from the particular book.