How to Really Understand Your Clients Download Is Below
The stock standard question of “What keeps you up at night?” may not be the best way to start a conversation.
Why? Because the prospective client at this stage may not be aware of how they could use your help and perhaps answer about their new puppy or new child.
Instead, you could ask “When it comes to X, what is the biggest challenge, frustration, or hurdle you run into?” In this example, “X” stands for the thing you intend to help people with.
Ask your clients to be as detailed as possible in their responses and ensure you get full understanding, encourage them by using a selection of the following questions:
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