KNOW, LIKE AND TRUST PLUS WHAT ELSE?
“Know” – I know you but…
This is where it starts. This step is all about visibility. Before you can even think about selling to someone, they first need to know you exist.
“Like” – It’s thought that before they buy, they need to “like” you first, through your content, or through personal engagement with you. What a lot of baloney. Prospects may like you forever but never buy from you unless you have a critical factor
“Trust” – To buy they need to “trust” that you / your service will do a good job for them but to make your offers irresistible you need one more factor….
INTERESTED in discovering this hidden success factor?
Watch this video to discover what may be missing from your marketing!
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