Landing Pages: The What, How and Why

The landing pages or squeeze pages you have on your site have only one distinct purpose - to encourage the visitor to complete the lead capture form. 

Here are the key points for a successful landing page:

  1. Promote only ONE OFFER per landing page. Having more than one offer will distract your visitor from completing the form.
  2. Follow the ABC formula: Attract attention with compelling copy, sell the benefits of the offer, and close with a call-to-action telling the visitor to complete the form.
  3. Keep it brief and above the fold. Short copy tends to perform better than the long copy on landing pages.
  4. If possible, keep your call-to-action and form above the fold.

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