Landing Pages: The What, How and Why


The landing pages or squeeze pages you have on your site have only one distinct purpose - to encourage the visitor to complete the lead capture form. 

Here are the key points for a successful landing page:

  1. Promote only ONE OFFER per landing page. Having more than one offer will distract your visitor from completing the form.
  2. Follow the ABC formula: Attract attention with compelling copy, sell the benefits of the offer, and close with a call-to-action telling the visitor to complete the form.
  3. Keep it brief and above the fold. Short copy tends to perform better than long copy on landing pages.
  4. If possible, keep your call-to-action and form above the fold.

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Peter Beckenham

I'm an Aussie entrepreneur who lives and runs his internet marketing business from a remote Thai village. Like you I was overwhlemed and confused when I first started online but I've worked out how to ethically make money online. If you enjoyed this post then SUBSCRIBE TO MY BLOG COMMUNITY where you will get lots more information about how to make internet and affiliate marketing work for you.

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