The landing pages or squeeze pages you have on your site have only one distinct purpose - to encourage the visitor to complete the lead capture form.
Here are the key points for a successful landing page:
- Promote only ONE OFFER per landing page. Having more than one offer will distract your visitor from completing the form.
- Follow the ABC formula: Attract attention with compelling copy, sell the benefits of the offer, and close with a call-to-action telling the visitor to complete the form.
- Keep it brief and above the fold. Short copy tends to perform better than long copy on landing pages.
- If possible, keep your call-to-action and form above the fold.