As many as 80% of all salespeople who fail within their first year do so because of insufficient prospecting activity.
Call reluctance limits what salespeople achieve by emotionally limiting the number of calls they make.
Call reluctance is either a problem of will or skill.
If it is a problem of will, it includes the fear of rejection, the belief that cold calling takes too much effort, or the attitude that it is not a viable way to build your business.
If it is a problem of skill, it means that you have never been taught an effective way of prospecting.
Discover in this video how to overcome call reluctance once and for all
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