When speaking to your audience (of 1 or many in any format) one powerful way to differentiate yourself from your competition is to be the one who “sets the criteria

In your signature talk presentation rather than trying to convince people to buy, you focus on giving real value.

Real value means you provide a real solution to a real problem your audience has.

Then you use the “set the criteria” strategy.

Rather than being one of those who are “begging for the sale” you take the conversation/presentation to the next level by teaching your audience the 3-5 key criteria points they must consider BEFORE making the decision to purchase anything.

Check out this important PDF that will show you how to use a set of criteria to truly differentiate yourself in any conversation or presentation.  

Setting The Criteria

Read it, Use it, and DON’T just save on your hard drive!


Go here and check out my Stress-Free Sales Success training program – you’ll love this  

Peter Beckenham

I'm an Aussie entrepreneur who lives and runs his online sales & marketing coaching business from a remote Thai village. I help small businesses to build authority, attract quality leads and generate sales If you enjoyed your visit with me then SUBSCRIBE TO MY TRIBE where you will get lots of tips, ideas and practical, down-to-earth information about how to make the most of your online business journey.

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