Your #1 Skill Set Download Is Below
Let’s start with an understanding of the big difference between “persuading” and “influencing”?
A lot of people use threatening type language (pushy) in their marketing like “You have to do this” or “You must do this” or “If you don’t do this these bad things will happen”
This is using the “fear of loss” persuasion approach to sales and you can see examples everywhere, especially on sales pages.
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