Are you an internet marketer? Do you have a blog or are you just too busy to run a business blog? I have spoken to many online marketers who tell me they don't have the time or the ability to create a business blog.
Let me tell you if you are an internet marketer or an affiliate marketer then you MUST have a blog.
Your blog gives you the opportunity to create relevant content for your subscribers and customers. Simply use this as a marketing tactic to drive traffic back to your website. What you must do is make your blog the foundation for all of your social media platforms.
Here are 5 Reasons Why Blogs Are Essential
You'll Be Loved By The Search Engines
Search engines rank new content highly especially if you use relevant keywords for your particuar niche. Fresh content is always an attraction and a fresh blog post will get a much higher PageRank than any static web-page. TARGETED TRAFFIC is the name of the game!
In fact blogging is a great way to get your website pushed higher in search engines – so that prosepcts searching online will come find you and your blog.
Don't stress out about content. You can eaily “curate” content by simply setting up “Google Alerts” for whatever specific keywords you want to blog about. If you do this you will NEVER run out of information/content/ideas/tips to share with your blog visitors.
Try and create one new blog post a week. 2 or 3 posts per week are even better. The key thing is to be consistent to improve your search enging rankings.
Blogs Help Establish You As An Authority
By simply sharing your thoughts and opinions on your blog post will position you as an “expert” – an authority in the eyes of many. You don't have to be a guru or know everythng there is to know about a topic. If the topic is important then simply put your spin on it – what is means to you and how it has impacted on you, your business and your profitability etc.
The key is to “educate” your blog visitors and your subscribers. Beome a thought leader by expressing what you think and feel about a certain topic.
Share your thoughts, knowledge and ideas and it can be in writing, video or audio – all are excellent ways to add valuable content to your blog.
Many customers research products online long before they buy. By posting good, valuable content potential customers will likely find you first.
Blogs Let You Engage Easily
A blog post is an easy way to start a conversation with your audience. This is an easy way to capture leads into your sales funel – by having your non-threatening, educational blog post acting as a magnet to attract people to you.
Don't forget that your audience also includes the prospects AND buyers on your email list. Whenever you create a blog post think about the needs and interests of your list. By linking to your blog posts in your broadcast emails you are providing exellent value and further positioning yourself as an authority and thought leader.
Plus you are building valuable relationships with your list and readers that results in any recommendations you make more than likely being acted upon as they know, like and trust you.
You should always ask your blog visitors to comment on your blog by asking for their opinions. But always make sure to respond to comments and try to use the commenter’s name for a personal touch.
Your blog will build confidence, trust and relationships sales!
A blog is a great place to offer more information, ideas, tactics, news and advice.
It's important to tell your customers WHY you’re in business and HOW you can help them.
Let them discover the REAL YOU and not just your brand! We all know that “people buy people” and your blog is an excellent vehicle to share who you are and what you stand for.
Blogs are the Center of Your Social Media Marketing
Your blog will the heart of all of your content marketing efforts. Your original content is your fodder for Facebook, Twitter, LinkedIn, email newsletters, e-books and even product creation.
As an internet marketer your blog creates an ideal place to talk about new products or services that you want to promote. As well you can comment on timely news topics or market trends, and so further build your “authority” reputation.
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As always appreciate if you leave your thoughts and comments below. Are you an internet marketer who does not blog? Care to share your thoughts? Does blogging worry or concern you? Do you think its too much of a commitment to make? What are your biggest challenges when it comes to blogging?