How To Fail Your Way To Success With Internet Marketing

Want to know the real secret of internet marketing success?

It’s not rocket science and you probably already know but just knowing it will not prevent you from failing online.

Many marketing experts claim the failure rate for new internet marketers is above 90% – in fact many claim its closer to 97% failure rate. 

This high rate of failure indicates some serious challenges for any new online marketer.    

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Let me tell you that time and time again I have personally experienced this struggle to succeed online. I faced failure and disappointment so many times!


At the same time I have also seen literally hundreds of marketers achieve online success enjoying the freedom that internet marketing can provide. I checked out these successful internet marketers and many of them are not that smart and I often asked myself…

I’m just as smart or maybe even smarter than some of these guys so why not me? Why is it me that’s failing?


internet marketingBut I Was Asking Myself The Wrong Question!

What I should have been asking is…

What are these successful online marketers doing everyday that is different to what I am doing?

Once I starting asking the right question and was totally honest with myself the answers came along loud and clear.

By simply working backwards or to use more fancy terminology, reverse engineering the processes of successful internet marketers, it was easy to discover their secrets of success

As I mentioned earlier it’s not rocket science!

The issue is not the knowing but the doing! 

Let me explain. Many of you failing right now online are aware of these secrets but you’ll still fail. Why? 

Because you are not prepared to do what it takes to succeed online

You may not like that statement but sadly it’s the truth

If you were like me not that long ago, you want shortcuts, a quick solution and….

You already have queued up a series of excuses to give yourself the right to quit…and fail…maybe many times.

Excuses – The Big Lies We Tell Ourselves!internet marketing

Excuses like you can’t or don’t want to write blog posts, create videos, make podcasts, sell to anyone etc. Yes I had these “excuses” lined up and a lot more like I’m too old or I don’t want to wait for results because I need the money now.

I also got totally fixated on the “search for something new.” The LURE Of THE CHASE – the excitement of the SHINY OBJECTS – drew me away from what’s started to work for me….and I chased dreams not reality.

This is sheer madness and stupidity and I must admit I did this many times as the attraction power of the shiny object is almost impossible to resist for people who have not yet achieved online success.

It’s that shortcut to success you’ve been dreaming about that has come along at just the right time…

And they arrive time after time after time!!!

Can You Relate to This Internet Marketing?

Have you been guilty of buying stuff that you never used? 

Who’s the winner here? It’s certainly not the new online marketer who really we should be calling..

An online “Customer”…because they’re always buying and never marketing or selling anything!

Yep…I had a hard drive full of ideas, tips, software and a mirage of other magic solutions that quite often I never even tried out.

internet marketingThis Weakness Was Crazy But Hard To Resist!

I even kept copies of the sales pages, not for learning all about these brilliant sales skills but simply to remind me what I had purchased and why..

Crazy eh but absolutely true!


Always Looking For Quick Solution

 I was continually looking for that easy, quick solution even though I already had started to make money online with some particular marketing method. This was simply a perfect example of ignorance about how to become successful with your internet marketing.

The Most Horrible Day Of My Life

Crunch time for me came when one day I faced that awful fear of failure head on!

That horrible day is still clear in my mind. I did not have enough money to pay our monthly bills and even more hurtful, I could not find enough money to give our eldest daughter for her school lunch money.

Now that’s a pretty low position to be in and yes there were lots of reasons why I found myself in this bloody awful position……..

My Activity Overhaul…Long Overdue!

The major cause of my failures was a lack of persistence and consistencyI looked at what I was busy doing every day and realized I was busy doing nothing but spending money I could not afford.

Once I accepted my real responsibility in life was to become a marketer…not a customer…and to look after my family.

Then the activities I was busy doing everyday got a complete overhaul

Income Producing Activities…At Last!internet marfketing

My entire focus then changed to doing “income producing activities” FIRST before anything else.

What were these IPA’s? let me share with you as they are critical to my success.

My internet marketing involved:

1. Identifying my natural target audience and creating targeted traffic to that audience.

2. Building a mailing list around me and my unique offers by providing lots of value and sharing experiences just like I’m doing here in this video

3. Converting leads into long term relationships and potential customers – this is taking me lots of time and effort so if you want quick results I can’t help you.


internet marketingMajor Mindset Changes

Gone forever was the “quick fix solution” thinking – this was what had kept me struggling and broke with my internet marketing activities in the past. 

Let me share 3 critical things that are working for me right now –  sure I’m not there yet but well on the way.



1. Communication was a key skill for me. I was lucky with my previous experiences to have the confidence to write and make videos that clearly showed my online journey – warts and all just like I’m doing in the video on this page. Make sure you watch it before you leave as I confess everything I did wrong so you can avoid these mistakes on your journey online.

You need to be YOU – being totally honest and authentic is the only way to communicate and build trust online.

I share my internet marketing failures and successes regularly on my blog and if you do this…

You will also shine brightly in an online sea of hype and promotions.


2. Overcome that dreaded “information overload” that we all have experienced by simply have FOCUS….

Focus only on what you need to do, to learn, to implement EACH DAY to create your Income Producing Activities. This is the key to a profitable internet marketing experience. 


3. Be persistent and never give up. So many stories of famous people who simply followed this rule internet marketingevery day of their life.

Here’s an interesting blog post about 7 famous stories of success through failure – some of these are very surprising so there’s hope for all of us! 

It’s probably the biggest secret to success – never give up!


So if you want to succeed with your internet marketing stop planning things and start doing things – take action. 

Sure it may not be perfect action as you are learning as you go but take action every single day – no excuses – it’s your business and your responsibility so get on with it.

Let me conclude by asking you to…

Prepare to make mistakes as you’ll make many

Prepare to face failures that you will definitely endure at sometime on your online journey but…

Be strong, remain focused and use these failures as a learning experience.

Keep your focus on doing only your income producing activities and…Never ever give up

If you have the determination to do this then you can and will succeed….

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Just follow me, subscribe to my blog and and watch for my posts that will show exactly what I am doing to succeed with internet marketing. 


Let me conclude by stating I am determined (and committed) to never again be placed in that awful situation of not being able to take care of my family and my business.

Your Turn

Are you struggling to make a success of your internet marketing? Are you sure internet marketing is “your thing” as there are plenty of options to build a successfu online business outside of the very competitive (yet lucurative if you get it right) “make money online” type niche.

As always I look forward to your comments and thoughts on this on-going saga of failure, disppointment and frustration for so many. 

Peter Beckenham

I'm an Aussie entrepreneur who lives and runs his online sales & marketing coaching business from a remote Thai village. I help small businesses to build authority, attract quality leads and generate sales If you enjoyed your visit with me then SUBSCRIBE TO MY TRIBE where you will get lots of tips, ideas and practical, down-to-earth information about how to make the most of your online business journey.

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  1. At first reading this thoughts were here we go again ,
    But something here told me this was diff , You mentioned
    before we leave this page watch the video and so glad I do.
    I been failing for years. all I can blog about are my failings,
    in internet marketing that is. I now enjoy social media
    much more enjoy it that internet marketing all sales pages ,
    funnels set up no traffic no money to buy traffic spent it all
    on shiney objects and things that just sit on my computer .

    • Hello Ken and welcome to my blog.

      I’m glad you found my video of some interest. Actually I thought I may have shared a little too much but what the heck – I just want people to know the truth about me and internet marketing.

      Like you I spent way too much on “shiny objects” but that’s all part of my learning curve.

      Hopefully new marketers watching that video can then avoid the mistakes you and I both made early in our internet marketing careers.

      Thank you again for your visit with me Ken

      All the best from a very hot and wet Thai village


  2. Hi Peter

    Another really useful and helpful post from you!

    The wy I look at it is like this:

    The struggle is always with us.

    There was a struggle when I first started out in the online world – so much to learn and so much pressure to make money first. Yes, it was a struggle, but, fortunately, the money started flowing quite quickly.

    Then after a year I read a bok about attraction marketing, so I decided to start building a bit of a personal brand. Another struggle.

    Then a few years ago the main program i was promoting started to fall apart so i had to find something else. Another struggle.

    Finally, two years ago I started to develop my own products. More struggles!

    None of this is meant to be negative in any way. But I do get sick of the feel good rubbish that some sprout. They make us think that everything is always fine and dandy when the reality is we all have challenges in our business lives (even the gurus!) They key is to face them head on and learn from them, which is something you are doing.

    You’re a better marketer than you were 12 months ago, and likely will be even better this time next year.

    Enjoy the journey, my friend.


    • Hi Kim and great to have you visit as always.

      You are absolutely right re the “struggle” situation and like you I am fed up with all those “feel good” but totally unrealistic assessments of how easy it is to achieve success online.

      The sad thing is so often these very unrealistic and over-hyped sales pitches make many of these online guru’s a veritable fortune at the expense of the ignorance masses of new online marketers – many of them looking for that “magic button” to success.

      Making a success online is a lot of hard work but I enjoy it and accepted the challenge quite some time ago now.

      Thanks as always for your great feedback and words of encouragement Kim – they are always very much appreciated mate.


  3. Great post. I see myself (in my first year) in this post. This is like a checklist of the things I did wrong. or should I say the things I did that didn’t get me where I wanted to be. Once I decided to change my approach and get mentored by someone who has what i wanted, things changed.

    • Hi Terri and welcome to my blog,

      The incredible value of having a mentor/coach is almost priceless for any internet marketer.

      I appreciate you sharing a little of your story here Terri and delighted you have found sometime to guide you to success.

      My best wishes for your continued success and again many thanks for your interesting comment – greatly appreciated.


  4. Hi Peter,

    Wow. The Universe has a direct and simple way to grab our attention, to help us move in a different, clearer direction. I’ve slammed into all types of resistance and still hit pockets here and there. My secret has been being present. Breathing deeply, relaxing and doing stuff from a fun space – mostly – helps me embrace any resistance as it arises. Like, if I see me commenting or blogging or doing anything with strong attachments to outcomes I see this more quickly when I breathe deeply to bring myself back to the present. Then I can just blog and comment for fun alone, and I manifest so much more neatness with this approach.

    Thanks for sharing your story with us Peter. Kop kun ka (spelling off I know ;).


    • Hi Ryan and thanks for your visit again.

      Always enjoy your wonderful approach and attitude to life mate. Maybe I should also take up some form of meditation to help me get through the tough times.
      I like your secret of “being present” to really capture the spirit and meaning of the moment but I also think that many online marketers should also be prepared to face the reality of the situation – things can and will go wrong.

      The secret is being able to get back up after facing failures and push on to your dreams.

      Thanks as always for your thoughtful comments Ryan


  5. What an excellent post Peter!

    And I can certainly relate to the many pearls of wisdom you’re
    sharing here!

    And like you shared, long before you ever consistently get things right, you’re
    gonna have share of temporary failures!

    And we either doing things the hard way, by trying to figure everything out
    on our own!

    Or we can find our self a qualified Coach & Leader such as yourself and
    pay very close attention to the proven wisdom they share!

    • Hello again Mark.

      Always great to see your excellent comments my man – so thank you as its always greatly appreciated.

      I’m glad you picked up on the “temporary failures” bit – this is where so many new online marketers simply throw up their hands in despair.

      We all have to overcome lots of hurdles both in life as well in internet marketing so I hope that any new online marketers that read my posts and comments will realize that “overnight success” is not reality.

      Neither is the expectation of never having to face and overcome lots of failures. That’s life and there is no escaping this truism.

      Many thanks again Mark – you are a very valuable contributor to my blog


  6. Hello Barbara and my sincere apologies if you have had problems with my comment system.

    Right at this very moment I’ve got a guy from Fiverr who is a specialist looking into my CommentLuv system – I’m useless at anything technical.

    I appreciate your kind words and not sure if I have “stripped our marketing world down” all that much but I do always try to make things as simple as possible. If I can do this then I know I will understand it and if appropraite, implement it as well.

    Actually my focus is to always provide a real and brutally honest look at my progress, my experiences and the world of internet marketing in general. By doing this I hope my new online marketing readers can learn from my mistakes and keep following me on my journey.

    Many thanks again Barbara – all the best and see you again soon I hope


  7. What are these successful online marketers doing different? Good question and the answer is they are networking, JV’ing, outsourcing. Working hard in the beginning reaps massive lazy day success after. The problem is… most people do not want to put in the work in the beginning.

    6 months of hard work, 6 to 12 hour days and the $10,000 monthly income began and doubled once I outsourced 100% of the work.

    • Hi Chrisi and welcome to my blog.

      You are absolutely right – the successful online marketers work extremely hard to get their business up and running.

      The problem is many new online marketers only see the successes these more experienced marketers are achieving without realizing all the mistakes, failures and dedicated hard work that went into establishing them online.

      Your point about outsourcing is well taken and to be honest its sometime I must do for my own business.

      Thanks for your constructuve feedback – very much appreciated Chrisi


  8. Hello Anthony and thanks for your visit with me.

    Your feedback and kind words are much appreciated mate.

    If my experiences helped you in any way then my sharing of this was all worthwhile.

    Actually I have found that by just saying it like it is has helped me to build some great new online relationships and for me that is just a magical outcome.

    All the best Anthony and my best wishes for your future success – come bk and visit with me soon


  9. Hello Bonnie and welcome to my blog.

    You are so right – people really do make things way to complicated when they venture into online marketing.

    You point about doing something you believe in is essential otherwise what you create and provide is not ased on any authenticity and your life-span as an online marketer will be extremely limited..and deservedly so I might add!

    I would also add that to succeed with online marketing in any niche requires you to have some knowledge of your niche market. If you never properly research your niche, your audience then how do you know if what you are providing is of any value or interest to your audience?

    Don’t do what I was guilty of when I first started in assuming I knew who my audience was and what was it they needed from me. This approach was almost a businss killer for me but fortunately I was rescued by a great mentor who put me straight.

    Thanks again for your thoughtful and interesting feedback Bonnie

    All the best from Thailand and I look forward to your next visit


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