past mistakes guide you

Are You Making These 5 Deadly Marketing Sins?

Before we look at the 5 deadly marketing sins here’s a simple question for you.

Let’s Start With a Dose of Reality

Are you really doing whatever it takes to succeed and make money online or are you setting yourself up for failure?

If your honest answer to that question is “I’m not sure” then listen up.

97%+ of online marketers fail to make it to 120 days.

Yes, less than 3 months pulls up and often emotionally destroys the vast majority of eager beaver marketers who set out online with all sorts of hopes and often wildly misguided dreams of success.

Forgive me for the negative start but what amazes me even more than this 97% failure statistic, is the number of these online marketers who are made aware of but simply ignore this very sad statistic in their blatantly ignorant rush to “make money online” 

If you’re new online and have at least been attracted by the title of this post then please read this post in its entirety as I’ll show you exactly why most internet marketers fail online and how you can avoid the pitfalls of these 5 deadly marketing sins. 

Be aware and overcome the 5 most deadly online marketing sins before it’s too late.

Let’s get started. 

deadly bmarketing sins1. Having the Wrong Mindset

A wise old grandma of mine once said: “You can’t always choose the situations you find yourself in, but you can always choose how you react to it!”

Now please don’t dismiss this post after seeing my first “deadly sin.”



The first of my 5 deadly marketing sins is often completely overlooked.

Way too many folks consider “mindset” as some sort of fluffy thing that bloggers and other online marketers use to explain away poor performances and that these “mindset issues” don’t apply to them.

Really? Is this how you think as well? 

If so then I don’t expect you to continue reading this post but please be aware as you exit that you are heading for failure…precisely because your thinking is completely astray.

Let me ask you:

How bad do you really want success with internet marketing or are you just playing around?

If you’re really serious then are you prepared to do whatever it takes?

Will you quit at the first hurdle or even the 10th hurdle? Just realize and accept that you’ll hit roadblocks nearly every day.

Think about how you would think and react if the following happened to you:

Your laptop crashes and you lose all your files followed the very next day with your PC also failing to start; Your IP address is hacked by a Russian “botnet” thing that starts sending out multiple hundreds of spam emails from your IP address resulting in both your IP address and all the domains associated with that address being blacklisted; The reputation of your email adresses are subsequently wrecked and your email marketing campaigns destroyed after spending so much time and money to build a list of more than 10K; Your WordPress website is hacked and fails to load permanently; You have a YouTube video flagged for no given reason and on appealing the decision YouTube turns around and in an act like a “wilful schoolboy” terminates your entire channel YT channel of 78 videos again with no explanation or option to defend yourself.

This all happened to me this year, 2015. And I’m still here online even though my domains are still blacklisted and many of my emails are sent to spam or simply blocked – this is the most challenging problem I have ever encountered online – SO frustrating but… 

I’m also fighting back (AND I WILL WIN!) as I am so determined to overcome these setbacks, 110% committed to giving my very best content to my readers and subscribers – and in so doing I am convinced I will achieve my goals. 

What About you?

Let me ask you and please let me know in the comments below – what would you have done if this had happened to you?

All of these hurdles I endured, admittedly at times with some deep frustration and bitter disappointment, but I never ever considered quitting.

How you handle these hurdles is the difference between success and failure. So many people get so close to becoming successful online and then they just gave up for whatever reason.

Often this can be on the very verge of achieving the success they want so much.

It all goes back to mindset – you have to be committed. There is nothing that can’t be overcome if you are determined enough.

Are you scared of failing?deadly marketing sins

This sounds a bit crazy but hear me out. It’s another aspect of your mindset that can completely ruin your chances for success.

Have you ever tried to do something online and discovered it would a lot more difficult that you first thought?

Have you ever been surrounded by people who question why you are spending so much time, effort and money with your online journey?

Doubts can creep in if your friends or family question the hours you are spending at your computer.

You have to be prepared to sacrifice many things and life can sometimes become a real battle between having more fun and relaxation time or spending those extra hours over the weekend finishing your latest creation.

Naturally, we all need to keep some balance between family and work but we also must be prepared to sacrifice some things we enjoyed in the past whilst we build up our online business potential.

Maybe you start thinking things like “What if this doesn’t work?” This self-talk will destroy you and you just have to say to yourself “I’m not going to let this stop me from being a success online – I’m going to keep going no matter what.” 

That’s how powerful and important “mindset” is so make sure you don’t ignore this vital factor of your online success. 

deadly marketing sins2. Stupid Expectations

The 2nd of the deadly marketing sins revolves around people’s expectations. Every day I see so many people who want to earn money for nothing

Sure we’d all like this to happen for us but it never will happen.

John Thornhill, a well know UK online marketer says “Wanting to earn money doing nothing will do nothing to earn you any money” – could not agree more!

It takes hard work …a lot of work day in and day out. Many clever marketers capitalize on this very thing where people are always seeking a magic solution and overnight success (“3 clicks to instant success” or “Just leave your computer on all the time and you’ll earn money with this method”)

Yes, it looks and sounds ludicrous if not completely crazy but people still get suckered in as they want to believe online success can happen this way. They’s be far better off buying a lottery ticket

You can and will reap the rewards after you’ve done the hard work.

You need to commit and apply yourself to get things setup and running and then later you may be able to experience sitting on the beach seeing sales revenue come into your PayPal 

Too many people think and believe it’s easy. 

That’s why these deadly marketing sins are so difficult to avoid.

If I can just find that secret traffic source that no one seems to want to share with me, that special software, that one product that’s going to do it for me….

Then everything will fall into place and I’ll start making real money online at last in no time at all.

This is dangerous and leads to that cycle of buying product after product after product which is also referred to as “Shiny Object Syndrome”

If it was easy why do so many struggle online? Get your expectations lined up with reality and avoid this deadly marketing sin.

[emvid btn_color=”green” btn_icon=”money.png” btn_url=”” btn_text=”Click Here for FREE Targeted Traffic to Your Websites” btn_size=”large” btn_pos=”undefined” redir_settings=”]

3. All You Think About is Money

The 3rd of the deadly marketing sins is all about money.

Over the last few months, I have received Facebook messages (and some emails) like ”I’ve tried everything Peter and just can’t seem to get anything to work.”

“Can you please just give me something where I can see results?”

“Peter just show me how to get my rent money for next week I’d be grateful”

“If you can just show me how to earn even $50 a month then I’m sure I can go on from there”

This is absolutely WRONG THINKING and is the 3rd deadly sin for all marketers.

If you are thinking like this then for your own sake please stop.

This is a perfect example of deadly marketing sins that you MUST avoid if you seek success online.

Stop thinking about making money and start thinking about how you can serve other people?

How you can help others? How can I create something that will enrich people’s lives or get them to where they want to be? (lose weight, build a list, get traffic, increase conversions, create a podcast)..whatever

Start to give value to other people and the money will take care of itselfdeadly marketing sins

You’ll probably think I’ve gone bonkers here now but let me tell you…

Forget about making money. Forget about your first sale. Forget about the pressure you are under because you are running out of money AND think about how can I serve others?

Let Me Ask You a Question

If you had a 20 people a day emailing you or on skype asking for help, would you help them if you weren’t going to make any money?

Think about it – maybe you should.

You’re in a great position to give real help, build even better relationships that will build your business and start making you money online.

Think of the most common questions you are asked and then create a product teaching people how to do what you do. 

If you respond to the emails or Facebook “asking for help” messages and you give them the best help you can, what do you think that person is going to think about you?

When you launch a product or provide an affiliate link, do you think they will be more inclined to buy something from next time? Yes of course!

So are you prepared to help others? It’s key to your success online

deadly marketing sins4. The Scourge of Self Pity

Deadly marketing sins number 4 is a very serious issue. So many people online bitch and moan about how hard it is. Their failures are never their fault – things are just not fair in this world.

Well, you’re right.

Things are often not fair but the BIG QUESTION is what are you going to do now?


I will admit,  at one stage I was guilty of thinking along these lines,  with all the obstacles that seemed to have been “unfairly” put in my way.

It’s easy to fall into this trap and I was lucky I realized it in time. You must always be aware of what may be holding you back from reaching your real potential. 

At the end of the day, the only person who can control your life is you.

No one deserves bad luck or misfortunes in life but when they happen, like you lose your job or your savings run out…you can either slouch around in self-pity or decide to do something about it.

It all goes back to your mindset once again – now you see just how important that is?

If you walk around with a chip on your shoulder thinking the world owes you something.

If you spend your time complaining about everything including your online experiences compared to the success you see others having please remember…

the world owes you absolutely nothing!

It’s all up to you. Only you can change it.

5. Not Giving your Very Best Every Time

The 5th of the deadly marketing sins is taking short-cuts or not giving your very best with everything you do.

Don’t just copy and paste some private label rights (PLR) article as a blog post because you want to make sure you maintain your posting schedule.

Never create poor quality content.

News, both good and bad, travels very fast these days in the world of social media. It can and will “make” you or “destroy” you. If you create poor quality content in your emails, Facebook posts, blog posts and even your Twitter tweets then be prepared to lose!

[emvid btn_color=”green” btn_icon=”money.png” btn_url=”” btn_text=”Click Here for FREE Targeted Traffic to Your Websites” btn_size=”large” btn_pos=”undefined” redir_settings=”]

No Excuses for These Deadly Marketing Sins

When you are stressed, out of time, out of money and/or out of patience don’t create that important content piece. Stop, walk away from your computer and take a break. Working in circumstances like that is a complete waste of energy and that is something you also may be very short of at that particular time.

Make sure everything you do is the best you can possibly give EVERY TIME.

If you can deliver your best value then people will appreciate you, like you, subscribe to you and maybe even buy from you. 

Then all these deadly marketing sins will be a thing of your distant past!

Question For You:

Do you think you’re mentally tough enough to success online? If you’re still even a little bit unsure then I recommend you check out this challenging post from Charles NGO, one of the world’s most respected internet marketers.

Your Turn

I know how busy you must be so many thanks for your comments.

Have you ever experienced any of these 5 deadly marketing sins?
How did YOU react to these deadly marketing sins?
What tips and techniques can you share to help others overcome these major marketing pitfalls?
Please leave your feedback in the comments below – they will be appreciated and I always respond.


Peter Beckenham

I'm an Aussie entrepreneur who lives and runs his online sales & marketing coaching business from a remote Thai village. I help small businesses to build authority, attract quality leads and generate sales If you enjoyed your visit with me then SUBSCRIBE TO MY TRIBE where you will get lots of tips, ideas and practical, down-to-earth information about how to make the most of your online business journey.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle PlusYouTube


  1. Hello Asif and thanks for your visit to my place.
    Can you please tell me what in particular you found helpful with this post because I want to know how I helped you – in that way I can also help others even more.

    Best regards


  2. Hi Peter,

    First time on your blog I think, and what an inspirational post to read.

    I’ve been through several of those challenges and still come out the other side, stubborn and determined as ever.

    My big “WHY” for doing all this is to prove the doubters wrong – and believe me that IS a big enough reason for me. A slightly lesser reason is to keep my mind active, have something to get out of bed for and supplement my poor pension provisions.

    I found you in Dean Holland’s group that I joined just before Christmas. Three weeks of family visits have kept me from doing anything beyond keeping my blog updated, but once normality has returned I look forward to 2016 building on the progress I made in 2015.

    Have a Happy and Prosperous New Year, Joy

    • Hello Joy and welcome to my place,

      I can totally relate to what you are talking about re supplementing a poor pension provision and its one of the drivers that keep me motivated.

      However, I have also learnt that by not focusing on my own financial objectives but rather on giving and helping others, it actually reduces my stress levels – and my income levels magically seem to increase!

      I like your “WHY” and I’m sure you’ll prove your doubters wrong. It’s hard sometimes when you have people you love, who are not as committed or convinced as yourself about your ability to make a success online.

      You can and will do it Joy. You have the right mindset and commitment!

      My best wishes for a fantastic 2016 and come back and visit with me again soon.


  3. When I first started I expected waves of traffic to hit my website after publish a couple of articles. I had to forget about the results and just focus on being consistent with my work. I still don’t have a mega-successful website (actually starting from scratch once again) but I know as long as I continue to do my best I’ll achieve my goals. Thanks for this article!

    • Hi Timothy,
      I think you hit the proverbial nail on the head – persistence and consistency!

      Whatever else happens make sure you maintain your schudule of providing high quality relevant content.

      This may be a bit deep and meaningful but the only issue I have with this strategy is mindset.

      Your mindset should also be prepared to face and overcome unexpected and unplanned challenges (just like the examples I mentioned in my post) because without this your planned schedule (whatever it may be – daily posts or weekly updates or whatever) will be totally sabotaged otherwise by these types of events.

      Many thanks for your visit to my place again nmate

      Best wishes from Thailand


  4. Hello Adrienne and welcome back to my place,

    Yes unfortunately all thse things did happen to me this year but I am not complaining in any way. Sure some of them were real shockers and are still being resolved but I really just wanted to make people aware that building a business online is not an automatic success journey.

    Mindset is definitely one of the most important factors to have right or you will definitely fail – and sooner than you think.

    Hopefully people read this post and rather than focusing on the challenges I had, get the real message that is to have a realistic and positive mindset.

    I agree with you Adrienne that if more folks realized exactly what it takes to succeed online before they start then the failures rates would be so much lower.

    Actually I want my readers to view my blog as being a place where they can always discover authentic, realistic advice and experiences plus tips about how to avoid any potential pitfalls that face most people starting out online.

    Have a great festive season Adrienne

    Best wishes as always from a remote Thai village blogger


  5. Hey Peter,
    I absolutely loved this post. You are dead on the money with this one. People think there is a magic button. If they only knew that the magic button was them. Love it, loved it , loved it.

    • Hello Jennifer and as always thanks for your visit,
      I really don’t want people to think in any way I was complaining – just wanted to share the reality of online marketing that sometimers can be a real challenge.

      Hopefully my usual doses of reality do not put people off from wanting to establish their very own online business. At least they will be aware that its not all smooth sailing or some overnight marketing success!

      Mindset is the thing that has saved me so many, many times.

      I cannot stress enough the importance to all marketers (online or offline, brand spanking new or with some experience already) of having the correct and realistic mindset – it will be the thing that “saves your bacon!”

      Thanks again Jennifer for your supportive comments

      Best wishes from a remote Thai village


  6. What a terrific post Peter!

    And I had absolutely no idea, you had (both) endured and overcome
    so much, in 2015 my friend!

    You have demonstrated to all of us, what true courage and dogged perseverance
    is truly all about!

    Your relentlessness commitment to success, is truly inspiring my friend!

    And I have got to create some type of tribute blog post and link
    to your totally awesome post!

    Thank you so much for demonstrating, it’s not what happens to
    us, that’s most important! It’s how we’ve learned to respond to it, that
    truly counts!

    And I absolutely love your quote in your image!It’s truly inspiring! Let’s face it, (both)
    our wealth and poverty, are created and sustained in our constant everyday thoughts!

    • Hello Mark,

      Great to see you again mate as I always enjoy your comments and feedback.

      Mark I’m no superstar but I am determined and commited to achieving success online. The secret to this is to have the right mindset that includes always having a positive realistic focus and to make sure you are always adding as much value as you can along the way.

      All of us want to make good money online that’s for sure. We all run a business so lets not hide that fact.

      However, I am discovering that if you put that “money-driven objective” aside and instead give everything you’ve got to sharing the best content, experiences, tips and ideas with your readers then the revenue and profits will take care of themselves.

      People will learn to appreciate and trust you and they WILL gravitate to you for your recommendations when and if you offer some form of product or service. Well that’s what I am experiencing right now and it’s a great feeling – helping others and being rewarded for your efforts.

      Thanks as always Mark and I look forward to your blog post about “commitment and relentlessness” – 2 key components of every successful online marketer.

      Best wishes from Thailand and have a great festive season mate


  7. Hi Peter

    Great post!

    The content is right up my alley. I write about these issues on my blog too.

    When I look at each of your five points I can make this observation:

    This is a mental game, pure and simple.

    It’s not about technology.

    It’s not about the latest and hottest social media strategy.

    It’s not about traffic, leads and conversions.

    It’s about us.

    Nothing more.

    We are the problem and by extension, we are the solution.

    On the weekend I posted this on my Facebook wall:

    “Perhaps one of the reasons why so many fail in the home biz space is that they have not yet learned to think like an entrepreneur. They’re still wedded to an employee mindset. Frankly, the difference between one and the other is like night and day.

    First Step. Study then model yourself on the hero’s in your niche. Even if it doesn’t feel comfortable at first, in time it will make sense.”

    The point is that if we follow successful people, we would NEVER exhibit the characteristics you have listed here. It just wouldn’t happen.

    I am sorry to hear about your plight this year. Let’s hope you resolve all outstanding issues and move forward in 2016.

    Thanks Peter


    • Hi Kim and as always I thank you for your great feedback.

      You are absolutely right – it is all about us. Not only that its our responsibility to face up and handle these issues.

      I simply listed my 2015 challenges, not as an excuse but as a realistic example as to what is the reality of online marketing.

      Kim you gave me a great idea mate re modelling myself on the “hero’s in my niche” – learn from these guys and see how they handle their challengrs and move on to ever increasing success online.

      Hopefully people who are new to online marketing – my particular niche audience – after reading this post and all the comments will then have a new more realistic appreciation of what it’s like to operate a successful online business venture. I hope so because I’m sick of reading so many promotions that make success online seem like a walk in the park!

      Once again thanks for your insight mate

      Best wishes to you and your gang for the festive season

      Let’s give 2016 a real shake


  8. Hi Peter,

    I sure admire your stamina and resilience with all you’ve gone through this year.

    I have some shared hosting sites wit HostGator, but my main blog is now on a managed hosting plan for safety sake. I’ve been lucky so far, and had no major issues anywhere.

    But things will go wrong. If it’s not hosting and email, it’s customers and clients, or spending too much time and money on the wrong things, etc etc etc etc

    You’re absolutely right that to be successful begins and ends with mindset, and you’ve pointed out the specifics of that. I’ve been guilty of them all from time to time, as I’m sure everyone has. They point is, as you suggest, recognize it and get beyond it.

    I’ll be happy to share this with my friends and students alike.

    Have a great, great 2016, now that so much nonsense is behind you.


    • Hello Donna,

      Always great to have you visit with me as I appreciate your experience and valuable feedback.

      Maybe I should investigate a managed hosting option as for sure this year has been one heck of a ride when it comes to “crisis management!”

      I think as humans we are all guilty of certain mindset failures from time to time, even if we are prepared as humanly posible for any eventuality. It’s easy to recognize issues you might be facing from time to time but the key, critical factor is having the will-power or inner strength to learn from this and get on with your life.

      Truly appreciate youm sharing this post with your friends and students Donna as hopefully they will recognize some of these challenges and learn how to face them, overcome them and move on with their goals of creating a successful online business.

      My best wishes to you and David for a wonderful festive season and an even greater 2016 – and yes I know just how focussed and planned you are already!

      Best regards Donna


  9. Hi, Peter
    Lots of food for thought here, or should I say “mind” boggling thoughts (or did I mean mind “blogging” thoughts? Hahaha!)

    I’m guilty of all, except #4. Oh oh, I do complain of my lack of skills and talents, so perhaps I’m guilty of #4 too!

    Our mindsets do need to be hacked into, daily! I tend to re-visit “My Why” daily, to get myself out of this “sinful” path, LoL!

    Thanks again. Peter.


    • Hello again Sue and thanks for your visit,

      I think we are all guilty of most of these things at one time or another. The trick is being able to recognize we have an issue and making sure our mindset is firmly in place to support our greatest desires in our online business.

      These are very easy words to type into my reply to you Sue but let’s be totally honest – there’s often a heck of a lot of emotion, stress and worry surrounding us at times and this makes the process that much harder.

      Great to see you have your “Why” sorted out – for new readers this is all about making sure you know exactly why you’re doing all this work to setup your online business. Hint: Its got to be a lot more than “make some money.”

      Make sure you spell out to yourself what changes you want in your life and “how you will” feel when those changes are achieved.

      This is the stuff that wil get you through the tough times – and be ready for them as we all experience difficult times at some point in time.

      Thanks again Sue and best wishes for the festive season from a remote Thai village to you and your family.


  10. Hi Peter,

    Great post. I can honestly say that I’m guilty of #5, and #3 to a certain extent.
    I came into this thinking I will succeed, but I lost my way. I don’t ask for anyone’s
    pity. I did it to myself. I quit my job mid-June and that should’ve been the kick in the
    butt for me to get aggressive, but I failed.

    I stopped blog hopping because I couldn’t come up with any content for my own blog
    for people to read. This “mental block” was just an excuse looking back. Now, as the
    last of my money is running out, I’m letting #3 creep in more and more.

    Time to get my strategy together so I can start going forward again.
    I know where I went wrong and will learn from those mistakes.

    Have a great rest of the week and upcoming weekend……..Chris

    • Hi Chris and welocme to my place mate,

      Really glad you liked the post and I totally understand and appreciate your thinking re points #5 and #3.

      Hang in there mate and if I can help you in any way with potential blog content then please just let me know.

      Check out this post where I shared some very hard honest truths about my challenges and what I did to overcome them. Hope it helps you in some way.

      My best wishes and please stay in touch – will be happy to share and help in any way I can


    • Hello Eva and thank you for your visit to my place. Glad you liked the post. Care to share what parts you ejoyed the most?
      Would love to know you thoughts. Best regards

Leave a Reply

Your email address will not be published. Required fields are marked *