email marketing hacks

Email Marketing Hacks – Top 9 Trends for 2016

Special Announcement: It’s my absolute pleasure to introduce you to my guest poster, Saurav Nayak from Ranchi, India who is going to provide you with some very interesting email marketing hacks that you really should consider.

Please see Saurav’s bio at the bottom of this post as well as a link to his site. As someone who is interested in email marketing I hope you’ll get a lot from this email marketing hacks for 2016 post.


email mareketing hacksEmail marketing has been around since 1990 and has been a powerful source of reaching out to customers for every type business and trade.

In the 1990’s marketers, with a lot less effort, could easily get significant amounts of leads for their business.

However, as the technology evolved digital marketing has taken a completely different turn.

Competition these days has become very tough in digital marketing.

There are also lot more competitors out there who are also selling the similar product as yours and they also use email marketing campaigns to attract customers.

Now marketers have to try using some of the latest tools to make their business a successful one.

If the marketers use the traditional techniques and strategies then the chances are more likely that they fail in their business.

Some people even say that now “email marketing is dead” but let me tell you why email marketing is still the most powerful tool you ever had.

According to the following stats
• 54% of marketers rate email marketing as most powerful and least difficult tool for digital marketing.
• 97% of marketers say that email was their primary channel for lead generation.
• There are 3 times more chances that your post may be seen by users on email than on social media.

Discover here Is List Building Killing Your Business?

New strategies have now evolved and are used by most of marketers and business owners to attract customers.

Now marketers have to try harder to be successful, so if your marketing plan is not attractive and new, chances are there you might end up being frustrated.

New email marketing strategies have also come with lot of challenges for the marketers.

It’s important you keep up to date with the latest email marketing hacks to protect the value of your mailing list.

Email Marketing Hacks for 2016

If you are using an email marketing campaign to promote and expand your business then you’ll surely face the problems I have shortlisted below.

I have also given appropriate solution for each problem so that you could grow your business and achieve the objective of your business.

Now most problems that marketers face during email marketing are:-email marketing hacks
1. Getting New Subscribers: It is the first and most important stage of running an email marketing campaign.

The biggest problem many new (and established but new online) businesses face is that they don’t have many email addresses stored on their database.

Running email marketing campaigns cost you per subscribers so it is important that you have the right selection of audience. It is advised to add the person who regularly visits your website if at all possible.

Optin monster, Sumome, Lead pages and thrive leads are most popular and used optin tools for collecting Subscribers.

They invoke pleasant and attractive pop-ups, Slideups, menus and popovers to make visitors subscribe to your blog.

If you are using one of these tools than you can increase your subscription rates considerably.

The benefit of using these tools is that you can place the optin location at places where users are likely to click or invoke through readers behaviour like Scrolling up, reaching 60 % of web page etc. This ensures that reading experience and subscription rate both are improved.

2. Increasing Open Rate: The chances may be there that the users’ mail box is already filed with multiple similar mails that you provide then your mail will be unopened.

The subject line plays an important role in increasing open rates. Personalized subject lines are more likely to be opened by the user. Users want to read the emails with concise and short subject.

email marketing hacks3. Improving Deliverability: Passing the spam folder has been major problem for all the marketers.

Your entire effort and money is wasted if your mail is directly reaching users spam folder.

• Keywords: There are some keywords which are easily marked as spam like sell, buy, money, cash, earn, prize, click, free, unlimited, subscribe etc.


Avoid using these words as much as possible in your subject line.

• Tools: Email delivery tools like Mail chimp provides you an efficient way that your mail doesn’t reach their spam folder. It continuously change the SMTP of your mailing server so that users filter can’ track them.
• Non-existent Email Addresses: Many of users change their email due to various circumstances. You should mark these email address and clear them from your list to improve efficiency.
• Full Inbox: There may be chance that the inbox folder of receiver is full. You can’t do much for this problem.

4. Low Click Through Rates: Although users open your mail it doesn’t guarantee that they click through the link provided.

To avoid these issues, following are some tips:-
• Choice: Always understand the interests of the user and provide them what they want to read.
• Time: The timing of the email that you send also affects their click through rates, because people ignore reading extra information when they are busy. Sending emails on office hours should be avoided.
• Frequency: The Click through rates also depends on frequency of your mails. Try scheduling your emails with various Email marketing tools for better result.
• Appearance: Try to make your mail look appealing for customers. Animated gifs raised click through rates by 26%.

5. Retaining Customers: Making your customer loyal to your firm can only be practised through satisfying them.

If your product solves their problem then they will remember you for much longer time.

Many companies fail to provide proper support and assistance to customer when they need.

Running campaigns and surveys easily tell you the customer problems.

Solving customer problems and being interactive with them facilitates your firm to build trust and faith on customer’s mind, which is important for long term objective for any business and trade.

As more and more companies are doing the switch from off line to online, customer retention ratio – popularly known as the Churn Rate gets affected.

As an established business, having a strong offline presence, customer loyalty becomes meaningless when it comes to online e-commerce competitiveness.

Online customer retention is an entirely different ballgame where technology plays a major role and that’s where email marketing hacks for 2016 really comes into play.

In a situation like this, using several such email tools to keep a connection with your customers, is the only way out.

6. Cost: Every mail you send for email marketing cost you for sure.

In order to have a profitable business you should have a good ROI to keep running email marketing campaign.

If you have less lead through email marketing then it is essential to cut down the cost by changing strategy.

Some useful strategies you can use to cut down costs are :email marketing hacks
• Segmentation: Segmenting your audience for each mail helps you to lower down cost and have larger ROI.
• Track and Test: To run an efficient email marketing campaign it is important that you constantly analyze the stats like delivery rate, conversion rate, open-up rate etc. and according to data change and implement strategy.
• Incentive: Attract new customer and loyal customer through discount and coupons. Customers are always attracted to amazing offers and it increases the sales by considerable amount.
• Revise: Keeping mail list updated at regular interval of time make sure that your money is not wasted.

email marketing hacks7. Design: How you create your Content also plays an important role in lead generation rate.

The design of emails surely demands some time and effort from you but also produces more result.

The tools like Mailchimp, Aweber, Sumome, Getresponse are really helpful in designing a pleasant looking Email for Marketing.

These tools have various features to customize your mail based on colour, layout, Images, graphics etc. A well designed Email helps to get more leads.

8. Mobile Responsiveness: With Rapid growth in Smartphone users it is worth focusing area for any marketer.

If you are running email marketing campaign and you don’t take actions to increase its mobile responsiveness than surely you are missing most of your leads.

According to the most recent data 53 % of all emails are opened through mobiles. 91% of people check their email daily on mobile devices. This makes mobile responsiveness one of the key email marketing hacks for 2016.

9. Automatic Site Response Email: Whenever the customer sends an email it is important to reply them quickly.

Keeping them waiting for a long time can have negative effect on your business.

There are various tools like Mandrill, Sendinblue, Sendy, Tiny Letter and Mail Poet that could make your task easier and save a lot of your time through automatic response mail.

Response emails sent via domain’s own SMTP is flagged pretty quickly and as a result those emails start to end up on the spam folders.

To make sure these emails reach your customer’s inbox – tools like mandrill, mailpoet, sendgrid etc. are pretty effective.

Every business wants to grow and expand, role of digital marketing in fulfilling this task is very important in competitive market.

Email marketing dominates the other marketing techniques due to its high lead generation rate and salient features. These new email marketing hacks strategies will boost your business with less costs required to reach your objective.

Guest Poster Bio Details:

Saurav Nayak is a full time professional blogger as well as being the the Content Manager at Temok in Ranchi, Jharkhand, India

Make sure you also visit with him on Twitter and Linkedin

It’s Your Turn

Did you find this email marketing hacks post useful for your email marketing campaigns?

Do you have any suggestion or feedback?

Are you having email delivery problems? If so what have you tried to overcome this current big issue?

What have been your expereinces with “click through rates?” Are they falling for you in recent times?

Please feel free to share your thoughts with us.

Peter Beckenham

I'm an Aussie entrepreneur who lives and runs his online sales & marketing coaching business from a remote Thai village. I help small businesses to build authority, attract quality leads and generate sales If you enjoyed your visit with me then SUBSCRIBE TO MY TRIBE where you will get lots of tips, ideas and practical, down-to-earth information about how to make the most of your online business journey.

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  1. Hi, thanks for sharing such knowledge, very useful blog post, I agree with you in that email outreach to mobile email readers users becomes very important. Information is essential and have value only short period of time. If it is not read in first couple hours it is outdated and has lower value.
    Gary Campbell recently posted…How First-Time Homebuyers Can Save MoneyMy Profile

    • Hello Gary and welcome to my place,

      always great to have first-time visitors who take some of their valuable time to leave me a comment. Much appreciated mate.

      Yes, you are absolutely right when you talk about information being essential but not sure about the time aspects. Some information can be quickly dated but a vast majority of our information/content can be “evergreen” and as such will retain it’s value for some time.

      Awesome feedback Gary – thanks again

      Best wishes from the remote Thai village marketer

      Peter Beckenham recently posted…Email Marketing Hacks – Top 9 Trends for 2016My Profile

    • Hello Gary,
      Yeah the rapid increase in mobile phone users has made it mandatory for every marketer to improve responsiveness.
      True indeed that emails which are opened on mobile have effectiveness for shorter duration than desktop. That’s why I have focused on choosing personalized and catchy Subject line to improve open rate in its first few weeks.
      Thanks for reading the post and commenting.
      Stay tuned with peter blog for more updates.
      Saurav Kumar Nayak recently posted…10 Things to Consider Before Selecting Your Web HostMy Profile

  2. Hi Saurav,

    Great to see you here on Peter’s place!

    What fantastic advice you have given when it comes to email. People can say what they want, but email still is the best way to get business going. Finding ways to get traffic can be difficult, but once you start, the sales funnel begins.

    Now that can work great if we tell them to “white list” our emails so it won’t go into spam. Then make sure our titles are inviting. and most of all provide good content.

    There is noting better than a high open rate and answers to our emails. Engagement there brings in the know like and trust factor. Once we have that…the sales begin!

    Donna Merrill recently posted…Should I Quit Blogging Or Should I Stay?My Profile

    • Hi Donna and welcome back to my place,

      Always a pleasure to have you visit as your “easy to understand and easy to implement” feedback is so much appreciated.

      I’m glad you enjoyed Suarav’s post and yes I think he did a great job of providing the latest email marketing hacks.

      It’s interesting to see you mention subscribers who respond t our emails as that always gives me such a real thrill. Then I know I’m providing the relevant value they want and they are reaching out for more help, advice and guidance.

      This then most definitely positions us in a very powerful marketing position.

      Many thanks again Doona and I am sure Saurav will answer you in his own way as well.

      Best wishes from the remote Thai village marketer

      Peter Beckenham recently posted…Email Marketing Hacks – Top 9 Trends for 2016My Profile

    • Hi Donna,
      Welcome on Peter’s blog.
      Choosing right people for your email marketing campaign is important; surely you didn’t want to invest money and resources on useless people.
      High open rate and High click through rate is always desirable by marketer. Catchy and Appropriate subject line always helps to improve these rates.
      Wish you have a great week ahead!
      Saurav Kumar Nayak recently posted…10 Things to Consider Before Selecting Your Web HostMy Profile

    • Hello and a very big welcome Bishop Chakraborty,

      I’m delighted you found the post helpful but please if there is anything further with your email marketing you’d like some help with then simply leave us a comment here. Both Saurav and I will do our very best to help you out.

      Best wishes from the remote Thai village marketer

      Peter Beckenham recently posted…Email Marketing Hacks – Top 9 Trends for 2016My Profile

  3. Thanks for featuring Saurav Peter!

    And he has definitely made the case, strategic email, while many things,
    is definitely far from being dead!

    And clearly, be consistently implementing several of his proven tips, email
    marketing, will give us a much needed edge.

    And for sure his excellent advice about crafting benefited orientated subject lines and
    quickly responding to email inquiries, are surefire winners!Thanks so much for allowing
    him to put on the right path!
    Mark recently posted…Why Waste A Ton Of Money On Expensive Advertising When You Can Power Market Instead!Part TwoMy Profile

    • Hi Mark and welcome back to my place,

      There is no doubt that email marketing is far from dead in the water – that’s for sure.

      It’s also the reason why I supported Suarav’s request to create a guest post on this very topic.

      There are so many issues and discussions surrounding the “effectiveness” email marketing today and this post hopefully sheds some light on the most recent 2016 hacks.

      Always a pleasure to have you visit with me Mark and I am sure Saurav very much appreciates feedback like yours.

      Best wishes from the remote Thai village marketer

      Peter Beckenham recently posted…Email Marketing Hacks – Top 9 Trends for 2016My Profile

    • Hello Mark,
      Thank you so much for your valuable words.
      All the credit behind this post goes to peter who allowed me to contribute on his blog.
      Surely email marketing is still most popular and efficient tool that a marketer ever had.
      I hope you’ll use these strategies in your email marketing campaign!
      Keep visiting peter’s blog for more updates.
      Saurav Kumar Nayak recently posted…10 Things to Consider Before Selecting Your Web HostMy Profile

  4. Hey Saurav,

    Getting new subscribers is not like it used to be, I must say.

    I’m thinking it’s because there are a lot of information out there on the internet, making our free offerings and gifts on “interesting” subject matters unattractive.

    Coming from unique angles does help, especially, as a newbie.

    Your subject lines can determine how long a subscriber will keep opening your emails. That I totally agree. It’s a craft on it own one must study and understand to practice.

    Yes, we are not suppose to shake when deleting some useless emails. We all get such emails. Taking note of them and removing them does improve efficiency.

    Mobile responsiveness has been my major concern in choosing tools for my blog. I don’t want to mention names of products here. But there are quality ones out there that can make sign up even if you have nothing to offer me.

    In all, bro. this is a master piece who given today. Thanks for sharing.

    Francis Quarshie recently posted…23 Essential Blogging Tools to Help You Grow Your BlogMy Profile

    • Hi francis,

      Thanks for your visit and your awesome feedback – very much appreciated.

      I know Saurav will also enjoy your comment and will answer you in his own way I’m sure.

      Imteresting point you made about mobile responsiveness because one of the autoresponders I use claims to be mobile ready but in all honesty, the formatting results you see from them are terrible.

      But here’s a free tool that will help anyone with an email formatting problem – it’s called Format-It!

      Thanks again for your visit to my place Francis – come back again soon

      Best wishes from the remote Thai village blogger

      Peter Beckenham recently posted…Email Marketing Hacks – Top 9 Trends for 2016My Profile

    • Hi Francis,
      Sorry for the late reply!
      Choosing Catchy Subject lines is important to retain as well as get new subscribers. Most of the people open emails which have Appropriate Subject line.
      Most of the marketers hesitate in deleting email list but investing money on unworthy resource is not a good marketing strategy at all. Deleting Useless contacts reduces the cost.
      I am glad that you liked this post!
      I wish you have a great month!
      With regards,
      Saurav Kumar Nayak recently posted…10 Things to Consider Before Selecting Your Web HostMy Profile

  5. Hi Peter and Saurav,

    Thanks for the very useful tips.From my own experience email marketing is certainly not dead. I’m far more likely to buy from an email (or postal!) campaign than from social media.

    Here’s my other thoughts.

    I was interesting in your point about animated gifs getting better click-throughs. I have always stuck 99% to plain text, avoiding images of any sort as I thought they might decrease the chances of “getting through”. However your statistic suggests I need to rethink:-)

    Regarding mobiles being used to open emails, I was reminded about my sister’s mobile email habits. She has NOTHING to do with the online business industry, but I wonder if her thought process may be why a lot of our emails don’t acted on….. ?

    She and I are in business together. A completely offline business, but we communicate by email.

    I have noticed that often if I send her an email that she opens on her mobile she does nothing about it, and will later say she forgot all about it or even can’t find it now. She is very efficient and proactive in all other aspects of our business and personal relationship.

    My thought is that she’s opening these emails (that are important to her) while she’s not in “business” mode. This is exactly why I don’t have email on my mobile. Email to me is work, not social, so I don’t want it while I’m out shopping.

    But then I guess I’m old-fashioned and it’s a trend we just have to work round 🙂

    Joy – Blogging After Dark
    Joy Healey recently posted…Tips For Nervous Video MarketersMy Profile

    • Hello Joy and welcome again,

      This is an awesome contribution with your feedback so thank you very much.

      Saurav will also appreciate your kind thoughts and feedback I’m sure.

      I’m like you re the use of images in emails as I always thought that the plain text versions would have a great chance of being delivered to your customer’s inboxes. Looks like we both have to reconsider this aspect of our email marketing.

      Wow that point you made about your sister and her treatment of emails really does make you think.

      When people are not in “work mode” I just wonder how much attention, if sny, they pay to our email messages. This is a huge point Joy and something I hope others can shed more light on.

      The ever increasing use of mobiles with our email marketing makes the issue you raised even more significant.

      I’m just thinking of myself and the use of my phone and checking out my emails – and you’re right.
      Quite often I’ll forget what I’ve read on my phone whilst eating breakfast.

      As always truly appreciate your valauble comments Joy

      Best wishes from the remote Thai village marketer

      Peter Beckenham recently posted…Email Marketing Hacks – Top 9 Trends for 2016My Profile

    • Hi Joy,
      Great to see you here on peter’s blog!
      I don’t know why but still there are many business owners who don’t use email for their lead generation although it is most efficient and easy way to get leads.
      Surely email with images and gif have much higher conversion rates than plain emails. I hope you’ll use this strategy to improve your customer conversion rates.
      The click through rate of your email depends upon timing, frequency etc. but it varies for every mail you draft. You have to choose best time which suits your email type.
      Thanks for reading the post and commenting.
      Saurav Kumar Nayak recently posted…10 Things to Consider Before Selecting Your Web HostMy Profile

    • Hello and welcome back to my place,

      I’m delighted you found some real value in this post but please know and understand, all the work was done by my guest poster, Saurav Nayak.

      If email marketing is important to you and you’d like some more help and information then please just ask away.

      I’ll be most happy to help you and I’m sure Suarav would be available to help you as well.

      All you need to do is leave a comment here with your requests or simply contact either one of us directly.

      Make sure you visit Saurav’s blog as well for all sorts of additional helpful information.

      Thank you as always fr your bvisit and feedback on the post – it’s very much appreciated

      Best wishes from the remote Thai village marketer

      Peter Beckenham recently posted…Email Marketing Hacks – Top 9 Trends for 2016My Profile

  6. Hi Peter,

    Thanks so much for introducing Saurav to us.

    He has listed some key points, two of which I’ll talk about

    I can’t overemphasize the importance of the subject line. Marketers must spend time honing their headline writing skills. I always start with the headline and let the copy flow from there.

    Sometimes a short, catchy headline works well. I often use a technique called provocation. A provocative headline, linked to the main theme, can work a treat.

    Great headlines can increase open rates by 20 – 100 percent

    Passing spam barriers is another great point. Even the word ‘money’, can be a red flag. That’s why I change it to ‘m.oney’.

    I’d also like to take a moment to talk about copy structure. Marketers need to break up their copy into ‘manageable bites’. Smaller sentences and paragraphs will help. Further, the use of indents, bullets, and other devices will also give the body copy more visual appeal

    Thanks, Peter and Saurav

    Kim Willis recently posted…8 Simple Ways to Stay Motivated in Your Home BusinessMy Profile

    • Hi Kim and welcome back,

      It’s always great to have you visit with me and I appreciate the awesome feedback you left on this guest post from Saurav.

      As a highly successful online marketer I hope everyone reading this post and the associated comments takes on board your key factor called “Headlines”

      After all if the headline doesn’t provide enough attraction then all your content creation work is completely wasted – because no one is ever going to see it.

      I totally agree with you about the small “manageable bite” sized content – not only does it make it ewasy to read but it also encourages your readers to continue to read what you’ve created.

      always great to have your awesome feedback Kim – many thanks mate

      Best wishes from the remote Thai village marketer

      Peter Beckenham recently posted…Email Marketing Hacks – Top 9 Trends for 2016My Profile

    • Hi Kim,
      Wonderful to see you here on Peter’s Blog and sharing your views!
      A good open rate is desired by every Email-Marketer that’s why I have focused on catchy “Subject Line”.
      Breaking Content into ‘manageable bites’ is a very good practice.
      I am sure that passing spam filter has been one of the major problems of all the marketers. Marketers could use various techniques such as avoiding spam key-words; they could also use tools like mail-chimp to avoid spamming of their email.
      Thanks for your valuable words.
      Saurav Kumar Nayak recently posted…20 Tips for Moving Your Offline Business into the Online WorldMy Profile

  7. Very valuable article here, Saurav. And hello again to you, Peter. The issues you mention (lack of subscribers, low open rates, mobile responsiveness, etc.) are critical to making an email campaign work. I also like the fact that you not only highlight the key challenges such as designing and response, but also provide solutions and tools for them.

    One question, if I may – Is it worth using email lists that you can pay for? Or should we stick to subscribers that we have collected the hard way – through blogs and marketing campaigns?
    Anand recently posted…Lucep Client Study – Engaging Content Generates More Leads and Sales OnlineMy Profile

    • Hello and welcome back Anand,

      Always great to have you visit with me and I’m delighted you found some real value in Saurav’s post.

      I can’t speak for Anand but personally I would never, ever purchase email lists. Sure it may be a quick way to b uild up a list of email addresses but what’s the point if they are not interested in your offers, never open their emails or more than likely, are bots that are a complete waste of time and money.

      Anand I appreciate it does take time to build your lists but please be patient.

      I’ll share with you now that just the exit pop up on my blog gets me 30 to 40 new subscribers every week and they are very responsive.

      By the way “Lucep” is a fantastic concept and like you I’ll be creating a blog post about it very soon as well.

      Best wishes from the remote Thai village marketer

      Peter Beckenham recently posted…Email Marketing Hacks – Top 9 Trends for 2016My Profile

    • Hi Anand,
      As I have discussed for an effective marketing campaign there are lot of factors that affect its result. These solutions are the most effective solution for any marketer who seeks more lead and sales.
      I would suggest you to focus on your subscription rather than paid email list. These paid email lists will never contribute much to your business.
      It would definitely take time to build your list naturally and organically but these subscribers have much greater potential than any purchased email list.
      With less input in subscribers list you can achieve much higher performance.
      I hope this clear your doubts.
      Keep visiting Peter’s blog for more updates.
      Saurav Kumar Nayak recently posted…44 Impressive Ways You Can Use Social Media to Grow Your Business OvernightMy Profile

      • Hi Anand,

        Just wanted to add my 2 cents worth.

        Please make sure you adopt the advice Saurav gave you about the poor potential of a paid email list.

        In fact a purchased email list can cause you a huge amount of trouble re your online reputation as well as damage your reputation as an email marketer with whatever email autoresponder organization you’re associated with.

        Think about it – these subscribers know nothing about you, you know nothing about them so the essential “know, like and trust” factors on both sides are ZERO as best.

        Build your own list Anand

        If you need some help with this then please reach out and ask – happy to share in any way I can and so is Saurav.

        Berst wishes from the remote Thai village email marketer

        Peter Beckenham recently posted…Email Marketing Hacks – Top 9 Trends for 2016My Profile

    • Hello and welcome to my place Jack,

      Actually it was Saurav who created this post but I’m sure he’ll appreciate your kind thoughts and feedback.

      Let me share with you Jack that if you want to make a real success of email marketing then I’d strongly suggest you follow the guidelines Saurav pointed out in his post and I warmly invote you to ask him (or me) any questions you’d like about your email marketing challenges.

      Always happy to share Jack

      Best wishes from the remote Thai village marketer


      Peter Beckenham recently posted…Email Marketing Hacks – Top 9 Trends for 2016My Profile

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