How to Achieve Inbox Infallibility?

email delivery rate

Email is still the most effective method to operate a profitable online business in any market niche.

But just because you have a list of potential customers (subscribers) does not mean your email marketing challenges are over.

No way…actually you may be building a list that is just a complete waste of time and money!


Email Marketing 101email marketing delivery

If your emails never reach your subscribers or the subscribers they reach are not the slightest bit interested in what you have to say, then your email marketing has come to an ABRUPT END!

Don’t misunderstand me – email marketing is BY FAR the quickest and easiest way to start generating an income online IF…

1. You didn’t simply purchase a list of email addresses. Why bother paying for an online “telephone book”? 

However, if your subscribers joined you because they thought you had something of value to help them with a problem they had then you are heading in the right direction. 

2. Your email subject lines work and encourage people to at least open your message

3. Your emails are being delivered. If your emails don’t reach your subscriber’s inbox then there is little to no chance of them opening your messages.

email marketing disasterTrue Story of An Email Marketing Disaster!

Never assume your emails are getting delivered 100% and I know this from harsh reality. Sadly at one stage, my delivery rates were so poor that my open rates were almost zero (0.1%).

I’m sharing some of my most private disasters here and there was a variety of factors that prevented the delivery of my emails not the least of which was my then ESP (email service provider) that I quickly parted company with.

Other things that previously prevented my email marketing success included subject lines or email body parts that were picked up by spam filters (you’d be amazed what words trigger a spam issue), an IP address system that had a malware attack that killed the reputation (and email delivery) of every domain email I was using from this IP address …and the list goes on.

Do You Know Your Stats?

My question to you is: are you aware of your email delivery and your open rate stats?

If you don’t get these 2 things right then all the rest of your email marketing efforts will be a complete waste of time.

Some Free Tools For Youemail blacklist

To help you get the basics in place so that you can start building a profitable email marketing system here are some free tools that I recommend you using just to be sure!

IP Blacklist Checker: never assume your IP address has not been blacklisted and if so it’s probably not your fault. Check out the Blacklist Checker site and put your mind at ease!

Domain Blacklist Checker: you can use this Domain Blacklist site to check both your IP address and any domains that you own

Wordcheck: this site will tell you if your subject lines and email body are going to be hit by spam filters. Wordcheck will show you that many words you think are OK to use will actually have your emails caught by spam filters.

This site is well worth bookmarking for future use. Did you know that words like “amazing”, “click here”, “for you”, “Get”, “Here”, “now”, “problem”. “success” and even “only” all attract a some level of spam score?

Makes life as an email marketer interesting!

You’ll just have to strike a balance in your email subject lines between being so bland no one will ever bother to open it and some attention-getting sentence that only gets a relatively low spam score.

So this site will definitely help you to avoid all your efforts ending up in the “no man’s land” of email spam filters.

Email subject Line tester: similar to Word check but with a focus on giving you EXACTLY where you are making errors in your subject line. This is a very helpful tool.

Bookmark this email subject line tester as its a valuable tool. Make absolutely certain before you send your next email that the subject line will not cause your email to bounce or be caught by spam filters. 

email open ratesOpen Rate Explosion Factors

Apart from these “delivery-type” factors there are other things that can greatly affect the “open rate” of your emails and can ruin your email profitability.

Your email too often or not enough

Your list is tired and needs to be “weeded out” quickly

Your “From” line needs to change

The wording of your “snippets” – the text that appears after the subject line and visible before the email is opened

The use of “curiosity” in your emails

Introducing a “scarcity” factor that urges people to open

Using “seed test” emails before you send your broadcast message

Coming to a Post Near You Soon!

These and other key issues of email profitability will be covered in detail in my next post so watch out for it.

Following this post, we’ll then look at the “body” of your emails with tips and tricks to use in order to maximize the chances of your links being clicked and you get paid!

The Ultimate List Building Resource

This is my latest membership site and for less than the price of a Big Mac you can get started
with all the latest and greatest ways to build yourself a huge responsive and profitable list.

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Until Then It’s Your Turn

Care to share any email marketing experiences? Do you have a mailing list yet? Is it responsive or are you struggling to make your list profitable? Leave me your thoughts and I always respond so others can learn as well.

Peter Beckenham

I'm an Aussie entrepreneur who lives and runs his online sales & marketing coaching business from a remote Thai village. I help small businesses to build authority, attract quality leads and generate sales If you enjoyed your visit with me then SUBSCRIBE TO MY TRIBE where you will get lots of tips, ideas and practical, down-to-earth information about how to make the most of your online business journey.

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  1. That list of email tools was very helpful. I used both of the blacklist checkers and found that my home IP address was blacklisted on one service, and also, one of my domains was listed on one blacklist service. That is quite shocking because the domain I tested is one of my newest, and I have used nothing by Aweber for my email marketing.

    • I’m glad you found the tools helpful Greg. It is a bit of a shock to the system to find your IP address is blacklisted. However, this listing more than likely was not caused by anything that you did but rather if your using shared domain hosting then this could easily be the culprit. Contact them and ask for their help – I had to do this as well just a few months back.

  2. Hello Ana. You made a very good point re eliminating subscribers who haven’t opened your emaiols for some time. Actually confession time – I did not do this before because I was scared to lose my list size! This is stupid thinking as keeping subscribrs who never open your emails will definitely impact on your deliverabily and ability to inbox with those subscribers who do want to receive your emails. And you’re right – everything does take time – including building relationships with your list.

  3. I am a recent marketer (beginning of the year), but I had one goal in mind…to make more money. And with that in mind, I studied and researched and thanks to Mr. Beckenham, I am able to help out my elderly parents who both have astronomical medical bills. This blog has been a Godsend to me. Just follow him step by step and in no time, you’ll see good results.

    • Hello Julian. Thank you ever so much for your very kind words. I truly appreciate that and very happy that you have found the help you required right here on my blog. Best wishes to you and your elderly parents.

  4. Thanks for these tips…I attempted this a few years ago, and when my rate stayed at a .5% (ouch!), I gave up. But I’d love to give it another shot, and with your help, maybe be a little more successful this go round. And who doesn’t need a little extra money? Especially when you have 2 kids in private school. Hopefully, I can get a good start, and following your other blogs and videos, start to generate some kind of noticeable income for us.

    • Hi Trey, I can definitely relate to your experience with email marketing. There are so many factors that can make or break your email marketing potential. However, if you are having problems with your delivery or open rates then simply take it step by step – use the free tools I provided in the post to make sure you have nothing hidden going on behind the scenes that is impacting on your email delivery rates. Most negative things can be easily fixed so just hang in ther – the rewards of a successful email marketing campaign are well worth the effort. Watch out for my next blog posts that will show you how to maximize the profit potential of your email lists. Good luck with your children’s private school experiences. Thanks for the feedback – appreciated.

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