Are you making any money at all with your email list? Don't be shy. You can fix this worrying situation easily!
There are a lot of marketers out there making huge sums of money with their email lists. I'm talking six-figures coming from their email marketing efforts alone.
But there are also a whole lot of marketers whose lists don't even make enough to cover the monthly autoresponder bills.
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So what's the difference between these two groups?
There are many, many people with that very same issue and the solution could be so many things.
One thing is for sure if your emails do not reach your subscribers' inboxes then all the rest of your email marketing efforts are a waste of time!
I have experienced this very unsettling situation and at one stage I could not even get any “seed test” emails to inbox with my OWN email accounts.
Failing to inbox means ZERO open rates, ZERO “click-though rates” and ZERO MONEY!
Ouch! Not a good position to be in but fortunately with help from my autoresponder company we could resolve the situation and ensure my subscribers were at least given the opportunity to open my mails again.
A Little Bonus for You!
If you want some great ways to get your emails opened and your links “clicked” then check out my recent post called “5 Tips for Email Marketing Success”
Well we could create a checkpoint list a mile long with different factors like the audience, the lead magnet, the copy on the lead page, the autoresponder emails… and so on.
But you know what separates the pros from the wannabes?
The pros TEST EVERYTHING. Absolutely everything!
They test their lead pages to find out the best headlines, benefits and calls to action. They test subscription buttons. They test page design. They test the lead magnet offer itself.
They also test everything about their emails, including subject lines, copy, what products they're promoting, when they send emails, and more.
They also toss out the bad stuff, they tweak the good stuff, and they keep trying to improve every step of the process.
I know what you're thinking – testing sounds like a pain in the neck. You feel like you're back in school, taking a test when you forgot to study.
The good news is that it's not as hard as you think. That's because there are so many tools that do all the work for you.
For starters, you can use a lead page creator like “Landing Page Monkey” because it has built-in stats.
Just log in, and at a glance, you'll find out your page impressions and conversion rate. And since this tool comes with the clone feature, you can rapidly create different versions of your lead page to test.
Same goes for your emails. Most of the bigger email service providers have built-in tools to track your email open rates and click-through rates. You can even randomly split your subscribers into groups to conduct your testing.
One more tip…
Be sure to only test ONE element of your lead pages or emails at a time. That way you know that any difference in conversion rate is due to that one element.
For example: If you try to test an email subject line AND the call to action at the same time, then you won't have any idea which of those two factors created the difference in conversion rates.
So test one factor only, and you can be confident in your results.
Want to Get a More Responsive List?
To discover more about how to improve your “open” and “click-through-rates” have a look at my post about “List Building Lessons From a Thai Village”. Don't miss this post as I give you lots of solutions and tips to improve the response rate of your list – some of which you may NOT appreciate!
Your Turn Now
Are you making money with email? What is your biggest problem? If you are having any problems what-so-ever with your email marketing leave me a comment below. Happy to contribute and share my experience with you.