Are you getting the most out of every visitor to your website?
“Conversions” is the name of the game and you need to have a clear idea of what your website conversion goals really are.
Traffic is hard enough to get so let’s not waste any opportunities in being able to provide as much value as we can to all our visitors.
Watch The Conversions Video For More Details
To do this we need to create a CONVERSION FUNNEL (sometimes referred to as a sales funnel but “sales” may not be your only object
This requires some thinking and planning.
YOUR CAMPAIGN GOALS?
First you need to decide what your goals are for a particular marketing campaign.
Maybe its list building or brand awareness or sales or a combination of all 3.
Whatever your goals are make sure you are clear about what you are hoping to achieve with your visitors.
Create A Simple Flow Chart
You could even set this out in a flow chart that shows exactly how you aree going to handle every visitor that comes to your site for any particular campaign.
Planning your flow chart will make it easier for you to then go step-by-step in implementing the various strategies you need to do at each stage of your website conversion funnel.
Test, Test and Test Again
Once you have implemented your flow chart which must include your follow-up tactics and strategies then you need to continually test the conversion results against your goals.
When it comes to “sales conversions” you need to have a good handle on how you position (and price) your front-end and back-end offers.
You need to have your website visitor follow a logical and attractive pathway through your sales funnel – starting from your “freebie” offfer to your high-ticket offers in the back-end.
You do this with an understanding that only a very few visitors will move through your funnel to your back-end offers.
Follow Up Strategies
This is where your planning comes in – you need to be able to follow-up effectively with those visitors who want to exit your funnel at any stage.
Follow up can be done via email, SMS marketing, telephone, video and most commonly these days via Retarget Marketing (sometimes called “reminder marketing”). No doubt you have seen this in action already when you say, visit Amazon and check out some items there and then move on to Facebook and check on your friends and low and behold…you see in your newsfeed a promotion for the very item you were just recently checking out on Amazon.
This is not “fluke marketing” but rather a very well planned strategic “retarget marketing” promotion campaign utilizing a pixel that you were given that enables promoters to follow you around the web. Sounds a bit sneaky but I assure you its perfectly legal and an extremely effective marketing strategy.
This follow up takes time (and money re retargeting promotions) but it also can be the most profitable part of any campaign.
Bear in mind it’s natural for people to take their time to make some decisions – especially if the decision involves a significant investment. Plus people usually need to be made aware of offers on numerous occasions before they will take any action.
Is This All New To You?
Does all this sounds a bit complicated? Do you think you can implement your own conversion goals and funnels?
Well its not really if you simply take it step by step.
However, most new internet marketers are not even aware of the importance of “conversions” and that’s why they usually struggle for any success.
An Easy Solution For You
There are easy “conversion” solutions available and if you are interested here is a link to a “done-for-you” business system (all the sales conversions are done for you!) that has weekly live coaching, step-by-step training (on everything you need), a private but very enthusiastic and supportive community group plus on-going daily support.
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All you need to focus on is driving traffic and have someone else do all the selling for you.
This is very appealing to many people and the conversions of this internet marketing model are some of the highest online.
However, it must be said that your success with this business model obviously depends on the quality of traffic you are sending.
But you can get started today and discover for yourself how this highly ethical business model works out for you.
What About Your Traffic?
Now if traffic is your worry now then that’s the easy bit.
Here’s a recent video post about “profitable traffic” that you may want to check out.
I must tell you that the key is “targeted traffic” and definitely NOT traffic volume. Watch the video on my post for more details on this critical area.
Please let me know in your comments if you need help with your conversions OR your traffic? What are your biggest challenges right now? I look forward to hearing from you and I always respond.