15 Comments

  1. Very gripping story, Peter.

    Very soon you will be able to create an entire e-book just from your awesome blog posts!

    Looking forward to your next creation!

    Sue

    • Hi Sue,

      Lovely to have you visit and delighted you enjoyed my email marketing saga!

      Thank you for your kind comments – it is greatly appreciated and yes I sure have had some ups and downs in my email marketing business.

      However, its also great to know that if you persist and in my case, eventually implement some simple common sense principles, then you can have an enjoyable and profitable email marketing experience.

      All the best and come back for a visit soon

  2. Hello Adrienne,

    Wonderful to have you back as your comments are always so well considered and extremely helpful not just to my readers but also to me.

    I always learn so much from you and this blogging thing for me is an incredible and enjoyable journey of discovery.

    My goal is to make sure I never repeat the mistakes of my email marketing past – well not too often at least!

    I certainly hope by mentioning my absolute failures with something so important as email marketing that I give others the chance to avoid the mistakes I have made.

    My best wishes as always Adrienne

  3. Absolutely awesome message Peter. If I had a dime for each time I ignored good advice I’d have a lots of dimes…..like…..millions of them. I smartened up a few years back but guard against NOT following my good advice from time to time. It’s a struggle, for sure, but at least I’m becoming more aware of my human-ness. Awesome, power post Peter.

    Signing off from Nicaragua.

    Ryan

    • Hey Ryan – absolutely fantastic to have you visit with me mate. I live and learn mate and for sure will continue to make mistakes again but this time like you mentioned I also am much more aware of my weaknesses.

      Truly appreciate your awesome feedback mate and may your travels in Nicaragua be just as enjoyable (and as interesting) as your time spent here in Thailand.

      Sawadee krup Ryan – all the best and come back soon!

  4. What a fabulous post Peter!

    I think I’ll nick name you Dr. Reality!LOL!

    Ah yes, your story rings with such real world familiarity
    my friend!LOL!

    And I love how you were eventually able to make the necessary
    strategic adjustments, that all extremely savvy marketers must learn to or risk
    extinction!LOL!

    And your brutal honesty is truly refreshing as well!My friend I would any local
    small business owners and or service providers, would be darn lucky to have
    you as one of their online marketing/online consultants!

    You really did an excellent job sharing the reality about online marketing!

    • Hi Mark,

      Well I have been called many things in the past mate but never a Dr (of anything!) so really appreciate your supportive comment.

      I would love to be able to provide my services locally Mark but sadly most of the folks in my part of Thailand are poor rice farmers with monthly earnings less than $80 – “small business” is not in their vocab!

      But these folks here in my Thai village are also extremely proud and never let their lack of financial capacity stop them from doing their best for their families.

      They work so hard for so little and that is why it’s my mission to help the kids here to get the best education thay can have and try to help them break the “vicious cycle of poverty” they are in.

      I share my email marketing proceeds with the families here as the looks on the parent’s faces when they can now purchase new schiil uniforms is priceless! It’s also the reason why my wife and I set up our mission with Thai Silk Magic that helps them to help themselves by exporting their fantastic handmade Thai silk and sharing all the profits.

      As always appreciate your thoughts and kind support Mark – come back soon mate

  5. Hi Peter! –

    GREAT article my friend!

    I enjoyed reading about – dare I say…

    Your failed experiences with eMail Marketing.

    I myself never suffered with these problems for two reasons:-

    1. I didn’t have the money to waste on buying traffic.

    2. I was very fortunate that a month after I first became interested in IM I came across my first Mentor – who just happens to be the ‘Master’ of ‘Relationship’ building Chris Farrell.

    The great Zig Ziglar got it right when he said:

    “Help enough people to get what they want and you will get what you want”.

    Put the money out of you mind and offer help and give real value and the money will surly come!

    ** Prime the pump — And wait for that flood! **

    Thanks for giving the value today Peter! 🙂

    Kindest regards

    David Knight

    And remember Rome wasn’t built in a day…but they were laying bricks everyday!

    • Hi David,

      Many thanks for the visit and interesting comment. Yes I must admit I sure did spend way too much money on paid traffic. Maybe it was my lazy streak coming out or perhaps in my desperate reach for success I fell prey to anyone and everyone who had a good sales story to tell. Boy was I vulnerable and did not even realize it at the time!

      Yes I have heard some great reports about Chris Farrell who sounds a lot like the UK male version of Adrienne Smith! Both these folks plus other top bloggers have conquered the secret of relationship building. This was a lesson I wish I had learned like you.

      Thanks again David

  6. Hi Peter,

    Thanks for sharing your experiences. Very interesting stuff.
    I own several niche blogd and in my main niche ” oracles ” I have 500 subscribers with an open-rate over 50 per cent and around 10% spread my massage and share my emails.
    With my subscribers list I plan to do webinars soon and so I monitize this list. For sure I have small offers and I direct them into my Amazonstorefunnel.

    greetings from Germany
    Jochen

    • Hello Jochen,

      Nice to have you visit my man and enjoyed your comments. Wow I am mighty impressed with your open rates – 50% is fantastic!

      What’s your secret? Care to share with me and my readers as this is something very special. It doesn’t matter whether you have 500 or 5000 subscribers – whatever you are doing it’s working brilliantly my friend.

      as you are planning on doing webinars soon may I suggest you check out this excellent post from John Cororan about “How I Quadrupled My Email List in 7 Months.” I think you’ll find it extremely helpful. All the best Jochen and look forward to your next visit with me

    • Hello and thank you David. I appreciate your kind words and supportive feedback but really all I did was to tell is as actually happened.
      There were so many mistakes I made and will probably make even more in the future but at least I am learning how to give the best possible value I can to my lists. Be aware that it can take subscribers some time to “warm” to you, to get to know, like and hopefully trust you enough to follow your recommendations. Finally I always make absolutely sure any recommendations I give to my subscribers are products or services that I have actually purchased myself and found them to be helpful in my online marketing journey.

  7. Hi Peter,
    Really enjoyed your blog my friend, absolute amazing and spot on, some great points i have caught from here so thank you for sharing this valuable content with us.

    • Hello Munir,
      Always great to have you visit with me mate. I am glad you found the post interesting.

      I sure have made some classic mistakes with my email marketing but hopefully by confessing these I will help others to avoid the same traps that I fell into.

      “Engagement” is the real secret of email marketing and I cannot stress that point enough. Forget the ego bit of list size and focus all your attention on building a great relationship with the people who decided to join you for whatever reason.

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