marketing to baby boomers

5 Tips for Marketing to Baby Boomers

If you’re not marketing to baby boomers then you’re missing out on a huge potential marketplace. Officially I’m not a “baby boomer” as this generation of “self- centered,” “individualistic” guys who have driven every other generation mad, are folks born between the years 1946 – 1964. This old Aussie marketer was born in 1945 – […]